Reasons for Exhibiting
A well-known brand at home and abroad, a one-stop craft brewing platform in the Asia Pacific region
Reasons for Visiting
Witness the prosperity and growth of craft beer culture together
Exhibitor
Gathering experts, scholars, and entrepreneurs from around the world
Summit Tickets
Analyzing the current situation and future of the craft beer industry, reshaping new competitive advantages
CRAFT BEER CHINA
Since its launch in 2016, the Craft Beer China Conference & Exhibition (CBCE) has taken root in the industry for a decade, emerging as a top-tier and highly influential flagship event for craft beer across Asia. Covering the entire industrial chain including brewing raw materials, production equipment, craft beer brands, food matching, cultural derivatives and end consumption, CBCE has formed a sound industrial ecosystem, and served as a core platform in the Asia-Pacific region for business negotiation, new product launch, technical discussion and trend forecasting.
Stepping into a new journey of its second decade, CBCE 2027 advances in an all-round way with three key strategic directions to fuel the long-term development of the industry.
22000㎡
Square Meters
400
Exhibitors
22000+
Professional Visitors
10+
Accompanying Events
Parts of Exhibitors
*Not list in order
Global Brewing Conference
The 2026 Global Brewing Conference, co-hosted by CBCE and the European Brewery Convention (EBC), and co-organized by Jiangnan University and ZW-Lab International Brewing Academy, gathered 25 global experts for 22 keynote speeches and roundtable discussions across 10 key sectors. The flagship concurrent event wrapped up successfully at Shanghai New International Expo Centre, bringing together worldwide brewing professionals to share valuable experience and insightful views.Focusing on high-end development, technological innovation and sustainable growth, the two-day conference facilitated cross-border industry exchanges, explored new development trends and industrial upgrading strategies, and boosted high-quality progress of the global beer sector.
Accompanying programs
CBCE Commercial Conference
New Technology and Product Launch Forum
Brussels Beer Challenge Awarding-winning Products Tasting Event
European Beer Star Awarding-winning Products Tasting Event
Live Steaming
Gala Dinner and Brussels Beer Challenge China Award Ceremony
About Visitors
%
Taphouse/Hotel/Supermarket/Cateri
%
Craft beer brand/Distributor/Agent
%
Brewery
%
Medium/Small Breweries
%
Other Technical Services
Visitor Role in Purchasing
%
Chairman/General Manager
%
Procurement Director/Purchasing Manager
%
Deputy General Manager (Technology)/Technical Director
%
Design Department Manager/Technical Department Manager
%
R&D Director/R&D Manager
Parts of Visitors
*Not list in order
Media Partner
