CRAFT BEER CHINA

Craft Beer China Conference & Exhibition 2021 (CBCE 2021) is an international event for the craft beer industry and leading in Asia. The market-style craft beer community is full of craftsmanship culture, more than 100 high-quality craft beer brands, with all kinds of categories.

CBCE 2021 not only provides an excellent exchange platform for domestic and foreign craft beer enterprises, but also opens up a broad vision for craft beer lovers. The summit forum held on the first day gathered many celebrities and stars. Many top experts, scholars and analysts in the industry attended the forum. Based on years of work and research experience in the beer industry, they made a detailed and thought-provoking analysis of the policies and trends of the craft beer industry. The forum started with the two topics: brand operation, and marketing and brewery construction. The super guest lineup, which is composed of executives of beer groups, consulting companies and brand operation companies, brought an audio-visual feast to the craft beer brands and breweries who realized a lot of practical problems, for example, how to quickly build and operate a craft beer brewery, how to build a product matrix, and how to manage and operate the whole supply chain system including market, cost, finance and marketing after the craft beer brewery is completed, etc. The participants showed positive response and gave high praise.

CBCE 2021 also carried out a series of major activities in the same period, with high audience participation: the craft-beer-appraisal books reading and signing activity attracted many readers; two craft beer tasting meetings grandly conducted in a row were a real treat to those craft beer lovers who enjoy tasting beer; the product promotion conference jointly held with the Czech consulate helped more than 20 enterprises conduct cooperation in terms of supply from hops to malt, from beer to technical equipment; the Chinese map of craft beer breweries placed in the craft beer community attracted a great number.

The biggest highlight of this exhibition is the live streaming of global craft beer vision, which was held by CBCE in the same period. On the first day, CBCE invited the heavyweights of the leading craft beer brands to the booths for live broadcast of the grand event. Through chapters of raw materials ane equipment, breweries and education, the craft beer lovers who could not participate in the exhibition felt like they were on the scene.The next day, the grand conference for tasting American craft beer brands and the award-winning products of the Brussels Beer Challenge was also presented in the form of live broadcast. The audience on site tasted mellow beer while listening to the introduction of the beer varieties, with very lively atmosphere; next, the online roundtable forum tailored for the craft beer entrepreneurs pushed the live broadcast to a new climax; its themes cover brand culture building, craft beer bar operation, and the new ideas of the new generation of entrepreneurs. The audience had the opportunity to synchronize with many leading brand owners in the industry and benefit from it.

CBCE 2022 (May 11-13, 2022) registration channel has been opened. Everyone is welcome to participate!

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