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Agenda of 2018


Craft Beer Industry Policy and Trends Seminar Room 1
Date Time Topic Speaker Speaker's Background
17th, May 9:30-10:00 Europe , the cradle and future of beer Pierre Olivier Bergeron Secretary General of The Brewers of Europe
10:00-10:30 Are U.S craft beer trends China's future? Marty Ochs Founder of E3 Craft Strategies
10:30-11:30 British styles of beer are traditional, but ground-breaking Nick Stafford Operations Director Society of Independent Brewers UK
11:30-12:00 China Craft Beer Development Trends Junjie Liu Ceo of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA
12:00-12:30 Craft Rising in Southeast Asia Charles Guerrier Organizor of South East Asia Brewers Conference

Management, Operation & Business Insights Seminar Room 1
Date Time Topic Speaker Speaker's Background
17th, May 13:30-14:00 Is CRAFT really just marketing? Anthony Martin CEO of John Martin ,Timmermans, Waterloo and Bourgognes Breweries
14:00-14:30 Product Development & Management- Secretes behind Rate Beer 100 points Dave Cole Founder of Epic Brewery
14:30-15:00 From brewery to Bierkasteel ( Castle of beers) Marc Schrauwen Commercial Director of Brouwerij Van Honsebrouck bvba
15:30-16:00 Craft Brewing Quality Management & Cost Management Michael Jordan Brewmaster of Boxing Cat
16:00-16:30 Focusing on Brewpub: A linkage between craft beer and costumers Wayne Shen Owner-Principal of Bravo Brewing Co
16:30-17:00 The New Retail Era of Craft Beer Diqing Qiu General Manager of TALOS Holdings Limited

Recipe Development & Brewing Technology Seminar Room 2
Date Time Topic Speaker Speaker's Background
17th, May 9:30-10:00 From Taste to recipe - How to create a beer recipe just from the scratch Fraser Kennedy Head Brewer of Goose Island Brewhouse Shanghai
10:00-10:30 Carbonation – Using Draught Technology to Preserve a Critical Ingredient Neil Witte Technical Content Specialist and Master Cicerone® of Cicerone Certification Program
11:00-11:30 Refermentation in the bottle with yeasts and wild yeasts: points of attention and advices Willem Van Herreweghen Top Brewer in Belgium, Technical Consultant of a few top craft breweries in Europe and America, Technical Consultant of Totally Natural Solutions
11:30-12:00 Dry hopping solutions for craft beer Eric Borremans Regional sales manager , Alfa Laval.
12:00-12:30 Natual Hop Aromas and Flavours: an added value Willem Van Herreweghen Top Brewer in Belgium, Technical Consultant of a few top craft breweries in Europe and America, Technical Consultant of Totally Natural Solutions

Raw Materials & how to deal with it Seminar Room 2

Date Time Topic Speaker Speaker's Background
17th, May 13:30-14:00 Special hop varieties & the usage of PHA product Martina Liu Regional Sales Manager, Barth Haas
14:00-14:30 From Propagation to Pint: Creating Value for Brewers Joe Catron Quality Assurance Manager of Select Botanicals Group
14:30-15:00 Home of original SAAZ fine aroma hops – certification and quality systems Tomáš Roubík Sales manager of Bohemia Hop a.s.
15:30-16:00 Practical applications for fermentation and yeast management for Craft Brewing Franz Steinle Sales Director Process Technology Albert Handtmann Armaturenfabrik
16:00-16:30 Hydrogen sulfide-preventing yeasts for beer and cider John Husnik Chief Technology and Innovation Officer Angelyeast/Renaissance BioScience
16:30-17:00 Barley Wine Style, Drinkability and Primary Fermentation Conditions Jianing Shi Beer application project manager,Fermentis Greater China

Brewhouse Technology and Measurement & Automation Seminar Room 1
Date Time Topic Speaker Speaker's Background
18th, May 9:00-9:30 How to grasp the "entrance" of craft consumers? Dong Liu Chairman & General Manager of Hangzhou Cheerday Brewing Company
9:30-10:00 Beer Membrane Filtration (BMF) technology Carter Tang Pentair Water Purification Systems (Shanghai) Co., Ltd.
10:00-10:30 Automation & standardization - key to successful growth in craft brewing business Severin Thomandl Sales manager for process technology – breweries ( for Asia Pacific region and China) Krones AG
11:00-11:30 Mash filter for pub & craft breweries Manu GOUWY Sales manager of MEURA S.A. Craft & Specialty Beers
11:30-12:00 Flexible, Profitable and Sustainable Packaging Solutions for Craft Beer Breweries Leif Brakhuis Head of Technical Sales Support, KHS China

Giant Brewery Insight Seminar Room 1
Date Time Topic Speaker Speaker's Background

18th, May
12:30-13:00 How to grasp the "entrance" of craft consumers? Xiaofeng Zheng Chairman & General Manager of Hangzhou Cheerday Brewing Company
13:00-13:30 The comparison of craft beer developement between China and US & The craft products strategy of AB InBev Rafael Pizzato Operations Director of Asia Pacific for ZX Venture
13:30-14:00 Tsingtao Beer Production Innovation in the New Quality Era Yin Hua Technical Director of Tsing Tao
14:00-14:30 Multi-Innovation strategy and practice of Snow Beer Junhui Zhong Director of technical quality department of China resources snow beer(China) co. LTD
14:30-15:00 Study on the Origin, Composition and Control of Premature Yeast Flocculation Zhiping Lin Vice Technical Director of Yanjing Group

Marketing +Channels Seminar Room 2
Date Time Topic Speaker Speaker's Background
18th, May 9:30-10:00 The investment logic of craft beer industry Yunhao Li Investment Director of Xiangcai Securities∙ Jinli Capital
10:00-10:30 The development of China craft beer industry with internet enablement Kai Shen Founder of Jiuhuar App
11:00-11:30 How can craft beer dive into 2nd and 3rd tier cities Leo Sui Founder & GM of Easy Keg
11:30-12:00 Culture Strategy for Beverage Brands Ming Ye Brand Director of Jiangxiaobai
12:00-12:30 Experience Sharing on Building a craft beer brand Alex Acker & Kristan Li Founder of Jing A

Investment Seminar Room 2
Date Time Topic Speaker Speaker's Background
18th, May 13:30-14:00 Alibaba's new retail enables the traditional retail Betty Cheng General Manager of Tmall Beverage , Alibaba Group
14:00-14:30 New Beer New Marketing Gang Fang Famous Beer Marketing and Sales Expert
14:30-15:00 Cold Chain Solutions for Craft Beer Industry Angela Wang Logistics Director of ZX Venture APAC


Agenda of 2017
Agenda of 2016

CBCE 2019

Date: May 15-17, 2019
Venue: Shanghai World Expo Exhibition & Convention Center