Aganda of 2020

The Start of a New Craft Beer Journey in 2020

Seminar Room 1

Date Time Theme Speaker Speaker's Background
1 JUL,2020
 
9:50-10:00

Speech by the Organizer

10:00-10:30

What should craft beer businesses do in response to tremendous changes?

Junjie Liu

CEO of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA

10:30-11:30

How should craft beer brands and channels respond to the new normal of the pandemic?

Xiaojing Zhang
Qing Li
Kai Shen
Miao She

Operation Director of Shenzhen Diamond Wine Co., Ltd.
founder and Board Chairman of Urbrew (China) Craft Beer Co., Ltd.
CEO of Shanghai Craft Beer Information Technology Co., Ltd
CEO of Midai Craft

11:30-12:30

How to transform beer consumers’ understanding of craft beer

Zhihong Zhou
Weiqiang Xu
Weixuan Xu

Board Chairman of Yangchun Beer
Executive Director of Huzhou TSL Brewing Co., Ltd.
Guilin Liquan Beer

12:30-13:30

Luncheon & Visit to the Exhibition

 

The Start of a New Craft Beer Journey in 2020

Seminar Room 1

Date Time Theme Speaker Speaker's Background
1 JUL,2020
 
13:30-14:00

An analysis of consumer behavior changes after the new normal of the pandemic

Kally Chen

Research Director of Nielsen Innovation Consulting Department, Nielsen

14:00-14:30

How craft beer brands can make use of private traffic for new marketing?

Yuxin Pan

founding partner of Azure Capital and former CEO of QUIK

14:30-15:00

How to use experiences and scenarios for new marketing of craft beer?

Gang Fang

a well-known marketing expert, and founder of new beer communities and we-media

15:00-l5:30

To be confirmed

Zhiping Lin
Jingxia Tu
Yanjing Beer
Pearl River Beer
15:30-17:30

How craft beer breweries can improve quality and control costs through supply chain management

Joshua Staines
Dinghao Pan
Hai Yin

Alex Acker

Director Craft Operations - Asia Pacific of Budweiser ZX Ventures
, co-founder and Chief Brewing Officer of Panda Brew
founder and Chief Brewer of NBeer Pub
founder of Jing-A Brewing