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Agenda of 2018
| Craft Beer Industry Policy and Trends Seminar Room 1 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 17th, May | 9:30-10:00 | Europe , the cradle and future of beer | Pierre Olivier Bergeron | Secretary General of The Brewers of Europe |
| 10:00-10:30 | Are U.S craft beer trends China's future? | Marty Ochs | Founder of E3 Craft Strategies | |
| 10:30-11:30 | British styles of beer are traditional, but ground-breaking | Nick Stafford | Operations Director Society of Independent Brewers UK | |
| 11:30-12:00 | China Craft Beer Development Trends | Junjie Liu | Ceo of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA | |
| 12:00-12:30 | Craft Rising in Southeast Asia | Charles Guerrier | Organizor of South East Asia Brewers Conference | |
| Management, Operation & Business Insights Seminar Room 1 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 17th, May | 13:30-14:00 | Is CRAFT really just marketing? | Anthony Martin | CEO of John Martin ，Timmermans, Waterloo and Bourgognes Breweries |
| 14:00-14:30 | Product Development & Management- Secretes behind Rate Beer 100 points | Dave Cole | Founder of Epic Brewery | |
| 14:30-15:00 | From brewery to Bierkasteel ( Castle of beers) | Marc Schrauwen | Commercial Director of Brouwerij Van Honsebrouck bvba | |
| 15:30-16:00 | Craft Brewing Quality Management & Cost Management | Michael Jordan | Brewmaster of Boxing Cat | |
| 16:00-16:30 | Focusing on Brewpub: A linkage between craft beer and costumers | Wayne Shen | Owner-Principal of Bravo Brewing Co | |
| 16:30-17:00 | The New Retail Era of Craft Beer | Diqing Qiu | General Manager of TALOS Holdings Limited | |
| Recipe Development & Brewing Technology Seminar Room 2 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 17th, May | 9:30-10:00 | From Taste to recipe - How to create a beer recipe just from the scratch | Fraser Kennedy | Head Brewer of Goose Island Brewhouse Shanghai |
| 10:00-10:30 | Carbonation – Using Draught Technology to Preserve a Critical Ingredient | Neil Witte | Technical Content Specialist and Master Cicerone® of Cicerone Certification Program | |
| 11:00-11:30 | Refermentation in the bottle with yeasts and wild yeasts: points of attention and advices | Willem Van Herreweghen | Top Brewer in Belgium, Technical Consultant of a few top craft breweries in Europe and America, Technical Consultant of Totally Natural Solutions | |
| 11:30-12:00 | Dry hopping solutions for craft beer | Eric Borremans | Regional sales manager , Alfa Laval. | |
| 12:00-12:30 | Natual Hop Aromas and Flavours: an added value | Willem Van Herreweghen | Top Brewer in Belgium, Technical Consultant of a few top craft breweries in Europe and America, Technical Consultant of Totally Natural Solutions | |
|
Raw Materials & how to deal with it Seminar Room 2 |
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| Date | Time | Topic | Speaker | Speaker's Background |
| 17th, May | 13:30-14:00 | Special hop varieties & the usage of PHA product | Martina Liu | Regional Sales Manager, Barth Haas |
| 14:00-14:30 | From Propagation to Pint: Creating Value for Brewers | Joe Catron | Quality Assurance Manager of Select Botanicals Group | |
| 14:30-15:00 | Home of original SAAZ fine aroma hops – certification and quality systems | Tomáš Roubík | Sales manager of Bohemia Hop a.s. | |
| 15:30-16:00 | Practical applications for fermentation and yeast management for Craft Brewing | Franz Steinle | Sales Director Process Technology Albert Handtmann Armaturenfabrik | |
| 16:00-16:30 | Hydrogen sulfide-preventing yeasts for beer and cider | John Husnik | Chief Technology and Innovation Officer Angelyeast/Renaissance BioScience | |
| 16:30-17:00 | Barley Wine Style, Drinkability and Primary Fermentation Conditions | Jianing Shi | Beer application project manager,Fermentis Greater China | |
| Brewhouse Technology and Measurement & Automation Seminar Room 1 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 18th, May | 9:00-9:30 | How to grasp the "entrance" of craft consumers? | Dong Liu | Chairman & General Manager of Hangzhou Cheerday Brewing Company |
| 9:30-10:00 | Beer Membrane Filtration (BMF) technology | Carter Tang | Pentair Water Purification Systems (Shanghai) Co., Ltd. | |
| 10:00-10:30 | Automation & standardization - key to successful growth in craft brewing business | Severin Thomandl | Sales manager for process technology – breweries ( for Asia Pacific region and China) Krones AG | |
| 11:00-11:30 | Mash filter for pub & craft breweries | Manu GOUWY | Sales manager of MEURA S.A. Craft & Specialty Beers | |
| 11:30-12:00 | Flexible, Profitable and Sustainable Packaging Solutions for Craft Beer Breweries | Leif Brakhuis | Head of Technical Sales Support, KHS China | |
| Giant Brewery Insight Seminar Room 1 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
18th, May |
12:30-13:00 | How to grasp the "entrance" of craft consumers? | Xiaofeng Zheng | Chairman & General Manager of Hangzhou Cheerday Brewing Company |
| 13:00-13:30 | The comparison of craft beer developement between China and US & The craft products strategy of AB InBev | Rafael Pizzato | Operations Director of Asia Pacific for ZX Venture | |
| 13:30-14:00 | Tsingtao Beer Production Innovation in the New Quality Era | Yin Hua | Technical Director of Tsing Tao | |
| 14:00-14:30 | Multi-Innovation strategy and practice of Snow Beer | Junhui Zhong | Director of technical quality department of China resources snow beer(China) co. LTD | |
| 14:30-15:00 | Study on the Origin, Composition and Control of Premature Yeast Flocculation | Zhiping Lin | Vice Technical Director of Yanjing Group | |
| Marketing +Channels Seminar Room 2 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 18th, May | 9:30-10:00 | The investment logic of craft beer industry | Yunhao Li | Investment Director of Xiangcai Securities∙ Jinli Capital |
| 10:00-10:30 | The development of China craft beer industry with internet enablement | Kai Shen | Founder of Jiuhuar App | |
| 11:00-11:30 | How can craft beer dive into 2nd and 3rd tier cities | Leo Sui | Founder & GM of Easy Keg | |
| 11:30-12:00 | Culture Strategy for Beverage Brands | Ming Ye | Brand Director of Jiangxiaobai | |
| 12:00-12:30 | Experience Sharing on Building a craft beer brand | Alex Acker & Kristan Li | Founder of Jing A | |
| Investment Seminar Room 2 | ||||
| Date | Time | Topic | Speaker | Speaker's Background |
| 18th, May | 13:30-14:00 | Alibaba's new retail enables the traditional retail | Betty Cheng | General Manager of Tmall Beverage , Alibaba Group |
| 14:00-14:30 | New Beer New Marketing | Gang Fang | Famous Beer Marketing and Sales Expert | |
| 14:30-15:00 | Cold Chain Solutions for Craft Beer Industry | Angela Wang | Logistics Director of ZX Venture APAC | |
