Agenda of CBCE Conference 2019
| 15th, May, 2019 |
| Craft Beer Industry Policy and Trends (Seminar Room 1, District A) |
| Time |
Topic |
Speaker |
Speaker's Background |
| 9:45-10:00 |
Opening Words by TBL & NürnbergMesse |
| 10:00-10:30 |
Revealing The Secret of European Brewing |
Tiago M Brandao |
President of European Brewers Convention |
| 10:30-11:00 |
An American Craft Beer Industry Update |
Steve Parr |
Export Development Program Manager of Brewers Association |
| 11:00-11:30 |
Coffee Break and Exhibition Visiting |
| 11:30-12:00 |
The Breakthrough of China Craft Beer Industry |
Junjie Liu |
Ceo of The Beer Link, Vice Secretary General of Craft Beer Branch of CLIMA |
| 12:00-12:30 |
Consumption Driven Market Emergence:
How Craft Beer Consumers Are Changing The Global Beer Industry |
Dr.Sam Holloway |
Founder of Crafting A Strategy, Co-Founder of Oakshire Brewery, Professor of Portland University |
| 12:30-13:30 |
Lunch and Exhibition Visiting |
| 15th, May, 2019 |
| Management, Operation & Business Insights ( Seminar Room 1, District A ) |
| Time |
Topic |
Speaker |
Speaker's Background |
| 13:30-14:00 |
Importance of Integrated Business Systems in a Craft Brewery |
Brad Windecker |
CEO of Orchestra Software |
| 14:00-14:30 |
Making Sense of These Interesting Beer Times |
John Holl |
Senior Editor of Craft Beer and Brewing Magazine |
| 14:30-15:00 |
Case Sharing in Global Craft Beer Market |
Carol Du |
Business Development Manager, KHS |
| 15:00-15:30 |
Coffee Break and Exhibition Visiting |
| 15:30-16:00 |
Craft Brewing – Krones 360 Degree Solution |
Raymond Huang |
Pre-treatment Brewing System Specialist of
Krones Sales (Beijing) Co., Ltd. |
| 16:00-16:30 |
The International Branding Strategy Experience Sharin |
Shigeharu Asagir |
CEO & President of Japan COEDO Brewery |
| 16:30-17:00 |
From Curious to Connoisseur:
How Craft Breweries Create Loyal Customers Via Customer Experiences |
Dr.Sam Holloway |
Founder of Crafting A Strategy, Co-Founder of
Oakshire Brewery, Professor of Portland University |
| Brewing Technology of Craft Beer in ( Seminar Room 1, District B ) |
| Date |
Time |
Topic |
Speaker |
Speaker's Background |
| 15th, May |
9:45-10:00 |
Opening Words |
| 10:00-10:30 |
Diastaticus Yeast - Over Pressurization of Packaged Beer |
Jessica Swanson |
Lead Development Scientist at Bright Brewers Yeast |
| 10:30-11:00 |
Cellar Best Practicies-Craft Brewery of Any Size |
Laura Ulrich |
Small Batch Brewer of Stone Brewery |
| 11:00-11:30 |
Coffee Break and Exhibition Visiting |
| 11:30-12:00 |
How Innovations in Hop Breading, Hop Processing and in The Brewery Are Influencing The Success of Craft Beer Around The Globe. |
Ryan Hopkins |
Chief Sales Officer of Yakima Chief Hops. |
| 12:00-12:30 |
How's Your Yeast? (and why you should care). |
Ulrich M. Tillich |
CTO & Co-CEO of Oculyze GmbH |
| 12:30-13:30 |
Lunch and Exhibition Visiting |
|
|
| Draft and Fresh Beer in ( Seminar Room 1, District B ) |
| Date |
Time |
Topic |
Speaker |
Speaker's Background |
| 15th, May |
13:30-14:00 |
The Analysis of China Draft Beer Market |
Honglei Jiang |
General Manager of Munchenal Beer Barrel Division;CEO of Munchenal Yunpi Xiaozhan |
| 14:00-14:30 |
Beer Freshness: Brewpub to Craft Scale Production |
Michael Jordan |
Boxing Cat Brewery
Brewmaster |
| 14:30-15:00 |
Operational Manual for Bar Owners |
Leo Sui |
Founder & GM of Easy Keg |
| 15:00-15:30 |
Coffee Break and Exhibition Visiting |
| 15:30-16:00 |
Fresh and FascinatingIs-China's Craft Beer Really Blue Ocean? |
Hui Cao |
Founder of Shanghai Reberg Brewing Co. Ltd. |
| 16:00-16:30 |
How to Disrupt The Marketing Mode of Traditional Draft Beer |
Chuangfu Zhu |
General Manager of Shanghai Co-brewing Brand Management Co., Ltd. |
| 16:30-17:00 |
Best Practices for Quality Craft Beer |
Steve Parr |
Export Development Program Manager of Brewers Association |
| Brewing Technology of Craft Beer in ( Seminar Room 1, District A ) |
| Date |
Time |
Topic |
Speaker |
Speaker's Background |
| 16th, May |
9:30-10:00 |
Microbiological Quality Assurance and Control for Small Brewers |
Jan Biering |
Scientific worker and consultant, VLB- Berlin |
| 10:00-10:30 |
Dry Hopped Beers: Practical Tips for Better Usage of Hops and to Minimize Beer Losses |
Eric Borremans |
Regional business manager of Alfa Laval |
| 11:00-11:30 |
Impact of Mash Separation Technology on Polyphenols Levels in Wort and Beer |
Manu Gouwy |
Sales Manager Craft & Specialty Beers, MEURA SA |
| 11:30-12:00 |
Exploring Specific Yeast Strain and Fermentations Conditions Effect on Beer |
Michael Oberdieck |
Technical Sales Support Manager - APAC, Fermentis |
| 12:00-12:30 |
Using Yeast to Make Great Beer |
Chris White |
Founder of White Labs |
| 12:30-13:30 |
Lunch and Exhibition Visiting |
| Draft and Fresh Beer in ( Seminar Room 1, District B ) |
| Date |
Time |
|
Speaker |
Speaker's Background |
| 16th, May |
09:30-10:00 |
Experience Sharing on Play Craft Beer Brand in Fun |
Qi Jiang |
The master brewer of Wuhan 18 Brewing |
| 10:00-10:30 |
The Key To Be Success in Craft Beer Industry |
Qing Li |
Founder of Urbrau Brewing |
| 10:30-11:00 |
Coffee Break and Exhibition Visiting |
| 11:00-11:30 |
Things You Must Know in Craft Beer Start Up |
Benquan Liu |
General Manager of Beijing Hotbeer Brewing |
| 11:30-12:00 |
Jazz & Brew, Bring The Life to Its Original Look |
Shaoniang Feng |
Operation director of Xiamen Haowan Catering Co., Ltd. |
| 12:00-12:30 |
Characteristic Development Road of Yangchun Beer |
Zhihong Zhou |
CEO of Yangchun Brewery |
| 12:30-13:30 |
Lunch and Exhibition Visiting |
| Marketing and Channels (Seminar Room 2) |
| Date |
Time |
Topic |
Speaker |
Speaker's Background |
| 16th, May |
10:00-10:30 |
How to build online and offline new retail smart stores |
Martin Suter |
E-Commerce (APAC North) |
| 11:00-11:30 |
Digital Pathway Boosts Development of Craft Beer |
Bo Zhao |
Founder of New Distribution |
| 11:30-12:00 |
Seeing The Commercial Value of Packaging from The Perspective of Marketing - Shelf Language of Packaging |
Audee Zhang |
Founder of Think & Through |
| 12:00-12:30 |
Creative Packaging Design for Craft Beer |
Tracy Huang |
Partner of Flamesun Package Design and Branding Company |
| 15:00-15:30 |
Coffee Break and Exhibition Visiting |
| 15:30-16:00 |
The New Retail Break Through in The Beer Industry |
Jiabin Cheng |
Reberg Brand Growth Officer; Co-founder of Caihu Fresh Beer |
| 16:30-17:00 |
How to Break the Marketing Boundary for Craft Beer in the New Retail Era |
Fenglin Du |
Founder of Phoenix Consultation |
Scan the QR code to follow us
