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Agenda of 2021
| Morning：Policy and Trend Research of Craft Beer Industry/Seminar Room 1, District B | ||||
| Date | Time | Topic | Speaker | Background |
| May. 12th | 09:50-10:00 | Registration | ||
| 10:00-10:20 | Policy Analysis and Trend Projection of the Craft Beer Industry in 2021 | Yue Yuan | Secretary-general of the Beer Branch of the China Alcoholic Drinks Association | |
| 10:20-10:40 | Analysis of Economic Development Trend during COVID-19 Pandemic | Chunxiong Liu | An advocate of new marketing concepts, the director of Digital Marketing Research Institute | |
| 10:40-11:10 | New Trends of Craft Beer in China in 2021 | Junjie Liu | Board Chairman of the Beer Link Craft Beer Brand Service Platform | |
| 11:10-11:40 | Global Craft Beer Market: Trends, Innovation and Thinking | Shiming Qiu | Analyst of GlobalData | |
| 11:40-12:20 | Unlock the Code of China's Craft Beer Industry and Outline A Blueprint for Future Market | Yujun Qiu | Chief Analyst of NürnbergMesse Industrial Research Institute | |
| Session 1 in the afternoon：Brand Operation and Marketing of Craft Beer/Seminar Room 1, District B | ||||||
| Date | Time | Topic | Speaker | Background | ||
| May. 12th | 13:30-14:00 | Diversified Product Opportunities for Craft Beer Breweries | Dinghao Pan | Co-founder and Chief Brewing officer of PANDA BREW | ||
| 14:00-15:30 | Panel Discussion：How Does Craft Beer Become A New Favorite in the Catering Industry? | Kai Shen Gavin Hemple Jian Jin Miao She |
CEO of Shanghai Craft Beer Infotech Co., Ltd Head brewer of RICHKAT COO of Fat Panda Chief Operation Director of MIDAI BREW |
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| 15:30-17:00 |
|
Chunxiong Liu Shihai Sun Huanliang Zheng Xiaoling Fan Ergo Liang |
An advocate of new marketing concepts, the director of Digital Marketing Research Institute Founder of Fujian Pocket Craft Brewery Co.,Ltd Founder of Weimai Craft Brewery Co.,Ltd Project Director of Shandong Duya Brewery Co.,Ltd Founder of Tiaohai Tavern |
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| 17:00-18:00 |
|
Alvin Zhang Xiaozhuo Wang Xin Jin Zhi Wang |
Chief operating director of Diamond Wine （SZ） Co., Ltd. Board Chairman of ZINNBACH Founder of Bull Shark Brewer of Bravo Brewing Co. |
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| Session 2 in the Afternoon：Construction and Operation Management of the Craft Beer Brewery/Conference Toom 3 | ||||
| Date | Time | Topic | Speaker | Background |
| May. 12th | 13:30-14:00 | [Interpretation of Policies and Regulations] Promote the Rapid Construction of Craft Beer Brands | Xiannian Li | co-founder of Beer Link |
| 14:00-14:30 | Cracking Craft Beer Industry and Selecting Products in A Proper Way: On the Importance of Building Product Matrix | Junjie Liu | board chairman of the Beer Link Craft Beer Brand Service Platform | |
| 14:30-15:00 | Guide for Construction of Beer Factory | Lin Li | General Manger of Tsingtao Brewery (Shijiazhuang) Co., Ltd | |
| 15:00-16:00 | [Popular product ✖ New store] 2021 Marketing & Promotion Concept for Craft Beer Industry | Ping Zhang | founder of PASHCM | |
| 16:00-17:00 | Effective Management by Objectives Highlighting the Operational Level of the Factory Supply Chain | Qianyuan Lu | Executive Director of Sichuan Shuimu Qingmeng Food Technology Co., Ltd | |
