Agenda of 2021

Morning:Policy and Trend Research of Craft Beer Industry/Seminar Room 1, District B​
Date Time Topic Speaker Background
May. 12th 09:50-10:00 Registration
10:00-10:20 Policy Analysis and Trend Projection of the Craft Beer Industry in 2021 Yue Yuan Secretary-general of the Beer Branch of the China Alcoholic Drinks Association
10:20-10:40 Analysis of Economic Development Trend during COVID-19 Pandemic Chunxiong Liu An advocate of new marketing concepts, the director of Digital Marketing Research Institute
10:40-11:10 New Trends of Craft Beer in China in 2021 Junjie Liu Board Chairman of the Beer Link Craft Beer Brand Service Platform
11:10-11:40 Global Craft Beer Market: Trends, Innovation and Thinking Shiming Qiu Analyst of GlobalData
11:40-12:20 Unlock the Code of China's Craft Beer Industry and Outline A Blueprint for Future Market Yujun Qiu Chief Analyst of NürnbergMesse Industrial Research Institute
 
Session 1 in the afternoon:Brand Operation and Marketing of Craft Beer/Seminar Room 1, District B
Date Time Topic Speaker Background
May. 12th 13:30-14:00 Diversified Product Opportunities for Craft Beer Breweries Dinghao Pan Co-founder and Chief Brewing officer of PANDA BREW
14:00-15:30 Panel Discussion:How Does Craft Beer Become A New Favorite in the Catering Industry? Kai Shen
Gavin Hemple
Jian Jin
Miao She
CEO of Shanghai Craft Beer Infotech Co., Ltd 
Head brewer of RICHKAT 
COO of Fat Panda
Chief Operation Director of MIDAI BREW
15:30-17:00
Panel Discussion
Tap into Growth Ideas for Craft Beer in the Era of New Marketing
Chunxiong Liu
Shihai Sun
Huanliang Zheng
Xiaoling Fan
Ergo Liang
An advocate of new marketing concepts, the director of Digital Marketing Research Institute
Founder of Fujian Pocket Craft Brewery Co.,Ltd
Founder of Weimai Craft Brewery Co.,Ltd
Project Director of Shandong Duya Brewery Co.,Ltd
Founder of Tiaohai Tavern
17:00-18:00  
Panel Discussion
Rise of Regional Brands at the Craft Beer Brand Operations Forum
Alvin Zhang
Xiaozhuo Wang
Xin Jin
Zhi Wang
Chief operating director of Diamond Wine (SZ) Co., Ltd.
Board Chairman of ZINNBACH
Founder of Bull Shark
Brewer of Bravo Brewing Co.
 
Session 2 in the Afternoon:Construction and Operation Management of the Craft Beer Brewery/Conference Toom 3
Date Time Topic Speaker Background
May. 12th 13:30-14:00 [Interpretation of Policies and Regulations] Promote the Rapid Construction of Craft Beer Brands Xiannian Li co-founder of Beer Link
14:00-14:30 Cracking Craft Beer Industry and Selecting Products in A Proper Way: On the Importance of Building Product Matrix  Junjie Liu board chairman of the Beer Link Craft Beer Brand Service Platform
14:30-15:00 Guide for Construction of Beer Factory  Lin Li General Manger of Tsingtao Brewery (Shijiazhuang) Co., Ltd
15:00-16:00 [Popular product ✖ New store] 2021 Marketing & Promotion Concept for Craft Beer Industry Ping Zhang founder of PASHCM
16:00-17:00 Effective Management by Objectives Highlighting the Operational Level of the Factory Supply Chain Qianyuan Lu Executive Director of Sichuan Shuimu Qingmeng Food Technology Co., Ltd