It’s getting more and more popular to drink craft beer. One reason is that young people are likely to try something personalized coupled with an upgraded character, also in beer consumption. Therefore craft beer breweries start to boom in China. The market share of this sector also sees a compound annual growth rate that is higher than 30 percent. That’s why global craft beer professionals deem China as the world’s most potential market in this regard.

Well- known brands gathered at CBCE 2017 and made is a great success

As an international event for the craft beer industry and authoritative in Asia, Craft Beer China Conference & Exhibition 2018 (CBCE 2018) is to be held at the Shanghai World Expo Exhibition and Convention Center on May 16-18, 2018. In 2017 CBCE attracted 100 leading raw material suppliers and equipment manufacturers from 14 countries and regions, including top material suppliers from China and abroad like Fermentis, White Labs, SUPERTIME, Angel Yeast, Barth Haas and the others, and equipment manufacturers like KRONES, KHS, HGM, TALOS, Hande, GEA and more. Reberg, Pearl River, Goose Island, URBRÄU, DXCEL and other leading craft beer brands in China also participated in the exhibition. Therefor it can be said that CBCE as the first conference and exhibition created a one-stop platform for the international craft beer industry in China.  In 2017, the three-day exhibition attracted professionals from 36 countries and regions. Those also came from top large-scale beer producers like ABInbev, Yanjing Beer, Qingdao Beer, CR Snow, Cheerday, Munchenal and it also attracted for example PANDA BREW, Yuanhang Tech and other breweries that plan to invest in craft beer. Besides those, also countless small and medium-sized beer enterprises and winemakers participated in this exhibition.

HGM’s spot in CBCE 2017

The current booking status of CBCE 2018 already is 207% of the one for 2017 at the same time

CBCE 2017 was a concordant success from the very first time. It attracted many brewers and purchasing agents to see various interesting products so they placed orders right away. They found highlights like HGM’s whole brewing equipment and packaging equipment, TALOS’s Intelligent Dual – Cold system, Sande’s liquor sale equipment that is equipped with a Danfoss compressor and an EBM fan as well as KHS’s filling machines and PET beer barrels. Due to a great and successful exhibition in 2017 many exhibitors like KRONES, KHS, HGM, Carolina and WEMAC already booked their stands for 2018 and confirmed their support. GEA, Shandong METO, Jinan Tiantai, Qingdao Sande even doubled their size for 2018’s edition due to a very good impression of the exhibition in 2017. Besides that already plenty new companies joint in CBCE and booked their booth for the next event, for example Praxis, Penglai Jin Fu, Qingdao Haosu Xinchuan Science and Technology, Wild Goose, Yantai Toptech, and Penglai Wolin Cooperage and more.. At the same time, many material suppliers such as Country Malt, Fermentis, Yakima Chief-Hop Union, Castle Malting, SBI and Fuller biotechnology were able to win lots of potential clients at the event 2017 so that they now increase their exhibition investment for CBCE 2018. It is worth mentioning that one of the world leading hop brand “Hopsteiner” acted in CBCE 2017 just as a sponsor due to their hesitation to market. After experiencing the exhibition in 2017, Hopsteiner realized the effect and specialty of the audience and became one of the earliest exhibitors who reserved their stand. At the craft beer community Reberg, Lion Cat, Kulmbacher, LABA, Brander Urstoff and Jin Li also already reserved their booths. In addition, Pandabrew, Legend Beer, Baorui, Jiaolang Brewery, HOT DRY BEER and other famous brands joined. Mr. Pan Dinghao, the founder of Pandabrew, gave an enriching lecture at the conference last year and reserved the stand of the next exhibition without any hesitation. Ms. Helena Zhang, project director of CBCE at NürnbergMesse China, mentions that the sales space for CBCE 2018 increases rapidly with up to 207 percent compared to the last edition at that time. That fact not only shows the rapid development of craft beer in China but also a huge development potential of the whole craft beer market.

CBCE 2017 Craft Beer Community

Plenty activities that are involving the whole craft beer industry chain

At CBCE 2017 conference around 50 international experts and industry leaders gave enriching speeches and reports. For the conference in 2018 the organizers will set up an even more focused conference concept for the craft beer industry. With different session and different focus topics all professionals will be able to find exactly what they are looking for and can choose those fields they are focusing on. In addition to the fringe program of 2017 like the craft beer community and its forum, signed books sales by industry leading heads, beer tastings, the visitor voting and the CBCE wisdom wall, in 2018 also other activities are expected. Those will include a craft beer technology consulting area, a craft beer talent communication area, visits to breweries/bars/equipment factories, buyer match-makings,  meetings for the craft beer industry, a promotion forum for new products and new technologies and so on. These activities are tailor-made for equipment providers, material suppliers, the beer branding businesses, breweries, catering entities, bars, craft beer fans and others. No matter what part of the craft beer industry you belong to, you will find what you are looking for at CBCE 2018.

High-level seminars during CBCE 2017

For more information, please visit www.cbcechina.com or scan the QR code below to follow the official Wechat account of CBCE. Looking forward to seeing you at CBCE 2018, a specialized conference and exhibition for craft beer professionals at the Shanghai World Expo Exhibition and Convention Center on May 16-18, 2018!