About CBCE

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Exhibition Introduction

China’s evolving drinking culture and the rise of a new generation of consumers are reshaping the alcoholic and beverage market. Driven by increasing demand for diversity, health-conscious choices and premium experiences, emerging categories such as NOLO beverages, RTDs, fruit wines, plant-based drinks and cross-category innovations are experiencing rapid growth, creating new opportunities for brands across the industry. Backed by China’s RMB 1.4 trillion+ alcoholic beverage market and a continuously expanding consumer base, brands are actively exploring new consumption occasions, product innovation and business models to meet changing market demands.

Innovative Beverage Exhibition 2027, co-located with CBCE, will once again bring together innovative brands, cutting-edge products and advanced technologies from around the world. With access to 22,000+ professional visitors and industry buyers, the exhibition provides a comprehensive platform for brand showcasing, product launches, business networking and industry exchange, helping exhibitors expand their market presence, discover new business opportunities and achieve sustainable growth.

22,000㎡

Square Meters

400

Exhibitors

22,000+

Professional Visitors

10+

Accompanying Events

Global Vision & Worldwide Connection

We will further increase the proportion of international exhibitors and professional visitors to accelerate the flow of high-quality global resources. Top overseas brands, professional buyers and industry elites will be gathered here to deepen cross-border industrial cooperation and build a seamless communication link for the global craft beer community..
Cross-border Integration & Boundary-breaking Innovation

We will vigorously promote diversified cross-industry integration, connect craft beer with innovative beverages and catering sectors, and expand our reach to distilled spirits such as whisky and gin, as well as emerging tracks including hard seltzers and low-alcohol drinks. By exploring new consumption scenarios continuously, we will foster a diversified and resilient industrial ecosystem and open up new growth opportunities for enterprises along the chain.
Full-chain Service & Long-term Empowerment

We are committed to building a year-round industrial service system, transforming the exhibition from a short-term offline event into a dynamically-operated industrial platform with continuous value. Bringing together global insights and cutting-edge technologies, we share market trends, practical cases and industrial solutions. Driven by multi-dimensional strengths, CBCE leads the industry development trend and keeps empowering the high-quality growth of Asia’s craft beer sector to embrace a brilliant new future.