Little
Assistant
Booth
Application
Visitor
Registration
Top
Craft Beer China Conference & Exhibition
The CBCE 2025 (Craft Beer China Conference and Exhibition), held on April 17 at the Shanghai New International Expo Centre, concluded successfully. With the theme "Cross - Border Integration", the exhibition covered 18,000 square metres, a 14% increase from last year, bringing together 296 exhibitors. It drew 28,691 visitors from 39 countries, highlighting its strong appeal as an industry hub.
Over the three-day show, more than 10 activities were held, including the 2025 Global Brewing Conference, Brussels Beer Challenge (BBC) Awarding-winning Products Tasting and European Beer Star(EBS) Awarding-winning Products Tasting, Book Promotion Meeting – by China Light Industry Press, CBCE Chinese Map of Craft Beer Breweries, CBCE 2025 online exhibition tour and live interviews, Gala Dinner and Brussels Beer Challenge China Award Ceremony.
+㎡
Square Meters
Exhibitors
Professional Visitors
+
Accompanying Events
More exciting reviews
Parting of Visitor
About Visitors
Visitor Role in Purchasing
Parts of Exhibitors
Fields of Exhibitors
Media Partner
Comments from Visitors
Zhihao Gao
Manager of the Marketing Department of China Resources Mixc LifeAt CBCE, I discovered some truly valuable exhibitors ripe for deep collaboration. These high-caliber, B2B-focused companies align perfectly with supermarket channel requirements—both in supply chain capabilities and service systems—making this trip truly rewarding. While the exhibition buzzed with brands and business opportunities, the overwhelming crowds occasionally interrupted meetings and made booth visits feel rushed. Future events could enhance the experience through smarter venue planning—perhaps staggering popular exhibitor activities or expanding floor space. Still, kudos to CBCE—I look forward to uncovering more opportunities in a more relaxed setting next time!
Shiming Hu
Manager of Yushangfang HotelMy experience at CBCE felt like a treasure trove of industry surprises! Here, I fortuitously connected with exhibitors whose vision aligns seamlessly with our company’s direction. Their product philosophy resonates deeply with ours, and we’re now actively developing procurement plans—eager to co-create value together. The true highlight? An immersive showcase of premium brands that let me explore cutting-edge industry innovations all at once. Heartfelt thanks to CBCE for this exceptional platform—can’t wait to return for more discoveries!
Yi Tang
Manager of Zhejiang Yanzhoufu Catering Co., LtdInitially attending just to gauge market trends, I was thrilled to stumble upon products that precisely fit our needs. With top-tier offerings and thoughtful services, CBCE delivered a flawless industry showcase. Here’s to many more rewarding surprises here in the future!
Wenjing Shi
Manager of Taizhou Meilan Chun Brewery Co., LtdInitially, I came to CBCE just to gauge market trends, but unexpectedly discovered Shanghai Qiyi Brewing—a perfect match for my needs. Their product philosophy aligned so seamlessly with my requirements that I immediately decided to increase my procurement budget on the spot! Overall, CBCE's professionalism and exceptional quality make this event absolutely worth revisiting!
Comments from Exhibitors
Long Zhang
National Sales Director of Micro Matic Beverage Equipment (Tianjin) Co Ltd.The 10th CBCE exhibition is really eye-catching! With an wide range of beer equipment and comprehensive solutions on display, along with the vibrant atmosphere of the craft beer booths, the dynamic pulse of the industry was palpable. Many customers specially come to consult about Micro Matic’s beer equipment and innovation solutions. Their persistent pursuit of the quality of draft beer and brewing is particularly valuable in the current competitive market environment, and this persistence has deeply moved and inspired us. As a professional supplier specializing in beer and beverage dispensing equipment, quality has always been the foundation of our market presence. In the future, we will continue to innovate and steadfastly practice the core concept of "making every perfect draft beer", and work hand in hand with everyone!
Carl Zhuang
Sales and Marketing Manager, Asia, Yakima Chief HopsThe 2025 CBCE achieved its desired publicity effect. Through various promotional platforms such as on-site and off-site forums and conferences, it received positive feedback and active engagement. New and existing clients have established cooperative relationships or reached cooperation intentions with the event. We look forward to CBCE 2026 striving for even greater success!