China beer industry update
Yue Peng/Deputy Secretary General of the Craft Beer Division of China Alcoholic DrinksAssociation
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The CBCE 2024 Technology Summit
SPEAKERS
TOPICS
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ATTENDEES
From April 27th to 28th,2024, the "CBCE 2024 TechnicalSummit" was grandly opened. The summit was jointly hostedby CBCE and EBC (European Brewing Convention), and coorganized by the School of Bioengineering of JiangnanUniversity and ZW-Lab International Brewing Academy.
The summit featured a robust lineup of 32 experts andscholars from around the world, as well as entrepreneurswith practical experience, sharing current internationalbrewing technologies and discussing the current state andfuture of China's craft beer industry, promoting thedevelopment of the Asian craft beer industry.
CBCE is committed to fostering exchanges and cooperationin the domestic and international beer industry, providingsolutions for breweries of all sizes, and helping Chinesecompanies explore the integration of local products to form adevelopment path with a unique style that aligns with localmarket trends.Regardless of whether a company is in thestartup, growth, or transformation phase, it can gain valuableexperience from this event.
Previous audience（In no particular order）
Comments from Attendees
Li Zhihao
CR Beer Technology Research Institute,New Product Development
The content of this conference was very rich,achieving the best in terms of professionalism,marketability, and internationality. It was a high-quality technical summit.
Xu Guangzhu
Wudalianchi Craft Beer, Vice Chairman
Wudalianchi Volcano Divine Craft Beer participated in the CBCE Technical Summit this time. Through exchanges with professionals from home and abroad, we gained insights into the latest craft brewing technologies and trends, and contributed new ideas and directions for the development of the craft brewing industry. We hope that the experience accumulated from this visit and participation in the conference will create more opportunities and room for development for the future of the craft brewing industry.
Tong Baotai
AB Mauri Manager
The CBCE Technology Summit has always been sharing content with high-level topics, which is extremely inspiring for industry communication and development. It was a pleasure to hear speeches from representatives of leading international companies and academic institutions at this year's conference. I hope that the CBCE Technology Summit will be even better next year and that there will be more opportunities to hear more professional content shared.
Wang Jing
Manager of ZNNBACH
CBCE 2024 was truly fruitful, with four major exhibition areas: equipment and raw materials, craft beer, craft beer catering, and canning& labeling. I truly felt the development and progress in each link of the industrial chain. In addition to this, the professional conference were filled with valuable insights. I was able to verify them with my own knowledge and experience, which resolved many doubts and gave me more confidence in the future development. I am looking forward to the CBCE 2025 next year.
Keynote speech
This edition of the technical summit featured a total of 18 keynote speeches and 3 roundtable discussions. They were organized into 7 major sections: Beer & Brewing Business News, Raw Materials,Innovative Brewing& Flavor, Brewery& Equipment-Brewing and Sustainable Brewing, Innovative Brewing& Flavor, Product Quality Control, Brewery & Equipment - Packaging& Dispensing. These sessions provided a rich exchange of ideas and shared experiences for the innovation and development of the craft beer industry.
4.27 DAY 1
4.28 DAY 2
Time /
2024.4.27-28
Location /上海淳大万丽酒店
Beer & Brewing Business News
09:45-10:15
10:15-10:45
Global Beer industry Challenges
Tiago Monteiro Brandāo/Member of EBC Executive Team
10:45-11:45
Pannel Discussion -Chinese Brewers Main Challenges
Moderator
Tiago Monteiro BrandāoMember of EBC Executive Team
Guest
Zhiping LinAssistant General Manager of Beiing Yanjing Beer Co., Ltd.. Senior engineer
Zhi GuoQuality and Technical director of Zebra Tongda (Anhui) Technology Co., Ltd.
Hongbo Dufounder of Red Ear
Raw Materials
12:45-13:15
How to select good quality special malts
Sven van Rooijen/Commercial Director of The Swaen B .V
13:15-13:45
How to Use Yeast Applicative Innovation Brewery, to Facilite Yeast Diversity forChinese Market
Dorignac Etienne/Fermentis Academy Manager
Simon Jeanpierre/Fermentis APAC Technical Manager
13:45-14:15
Beyond Innovation of Hops: American Edge Technology Opens a New Era ofHoppy Beer Brewing
Bryan Pierce/Chief Sales & Maketing Officer of Yakima Chief Hops
Chief Sales & Maketing Officer of Yakima Chief Hops
14:15-14:45
Breeding Strategy and Application of Beer Yeast
Qi Li/Professor and Doctoral Supervisor of the School of Biotechnology, Jiangnan University
14:45-15:15
Research on the Influence from Yeast for Brewing Haze lPA
Kai Guo/China Manager of Lallemand Brewing
15:30-16:00
Lager barrel aging. Evolution of key physical-chemical parameters
lgor Oyarbide Sangróniz/R&D New Product Development Technician of Mahou-San Miguel, Spain (video)
Brewery& Equipment -Brewing and Sustainable Brewing
16:00-16:30
How to Plan and Design Small Craft Brewery - Brewhouse
Johnny Pan/Deputy Chief Engineer & Dean of the Eighth Design Branch of Guangzhou BoshaArchutectural design institute Co., Ltd, Technical Director of Guozhong (Guangzhou) Design Co, Ltd.
16:30-17:00
Brewery Engineering
Brewery Engineering Calculations/Project Director European Beer Star and Consultant at Private Brauereien Bayern
17:00-17:30
Sustainability & Technology for a New Business Model
Karl Locher/Owner of Brauerei Locher AG
ABOUT SPEAKERS
彭岳 Yue Peng
Tiago Monteiro Brandao
林志平 Zhiping Lin
郭志 Zhi Guo
杜鸿博 Hongbo Du
Dorignac Etenne
Simon Jeanpierre
李崎 Qi Li
郭凯 Kai Guo
潘建中 Johnny Pan
Charles Nouwen
Pedro Rodrigues
Niels Langenaeken
Kilian Kittl
布莱恩·皮尔斯
董小雷 Xiaolei Dong
郭泽峰 Zefeng Guo
纪祥东 Xiangdong Ji
靳松 Song Jin
李凤 Feng Li
刘卫国 Weiguo Liu
沈凯 Kai Shen
闫龙 Long Yan
张文忍 Wenren Zhang
郑云飞 Feiyun Zheng
陈君灿 Juncan Chen
Roundtable Discussions
In this exchange, industry experts spoke freely and shared their views on the craft beer industry in China. Regarding the main challenges faced by Chinese brewers, invited guests included Tiago, a member of the EBC Executive Committee, Lin Zhiping, an assistant general manager and professor-level senior engineer at Beijing Yanjing Brewery Co., Ltd., Guo Zhi, quality and technology director of Zebra Tongda (Anhui) Technology Co., Ltd., and Du Hongbo, founder of Chi Er. They participated in a roundtable discussion on the challenges faced by Chinese brewers, including the fierce market competition and the difficulty of maintaining the freshness of beer. As more brewers enter the market, the production volume of craft beer is increasing, bringing certain challenges in terms of quality and stability. The guests discussed how to ensure the freshness and stability of beer through packaging innovation and supply chain perspectives.
The discussion on the unique innovation path of Chinese craft beer featured experts sharing their experiences and insights. It was proposed that innovation is the key to the success of craft beer, and that continuous exploration and breakthroughs in product development, flavor design, and packaging design are needed to meet consumers' pursuit of fresh and unique taste. At the same time, combining regional, cultural and consumer preferences to accurately grasp market demand is also an important way to achieve unique innovation. The discussion invited Associate Professor Feng Yun from the College of Bioengineering at Jiangnan University, Joshua Staines, Supply Chain and Brewing Director for Asia Pacific at Budweiser, Lin Zhiping, Deputy General Manager and Senior Engineer of Beijing Yanjing Brewery Co., Ltd., Guo ZeFeng, Deputy General Manager of Qiandaohu Beer Co., Ltd., Sha Tao, founder of BeerFortune YouYun, and Jing Song, chief brewer of Ruer Craft Brewery, to share their respective case studies and detailed interpretations on the procurement management of brewing raw materials, including the problems that may arise during use, and the design thinking behind product development, as well as the perspectives on craft brewery design and management.
For the freshness management of beer, industry experts have also shown great importance. They believe that maintaining the freshness of beer is crucial for craft beer. The discussion focuses on the procurement and management of beer raw materials, quality control during the production process, the establishment of logistics systems, and channel management, etc. The topic invites Professor Dong Xiaolei, Deputy Director of the College of Biological Engineering at Qilu University of Technology, Jiangdong Gongye College's Chief Engineer Ji Xiangdong, and Zhi Pianji Flying Brewery's principal Chen Juncan to share their insights, experience, and methods with enterprises for inspiration.
ABOUT ATTENDEES
This edition of the technology summit attracted nearly 300 distinguished guests to the venue, including heads of well-known domestic and international companies, technical engineers from wineries, independent winemakers, and scholars from renowned academic institutions.Together, they discussed the current advanced wine-making technology trends and the diversified market development of the craft brewing industry.
