China beer industry update
Yue Peng/Deputy Secretary General of the Craft Beer Division of China Alcoholic DrinksAssociation
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The CBCE 2025 Technology Summit
SPEAKERS
TOPICS
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ATTENDEES
From April 14th to 15th, 2025, the "2025 Global Brewing Conference" was grandly opened. The summit was jointly hosted by CBCE and EBC (European Brewing Convention), and co-organized by the School of Bioengineering of Jiangnan University and ZW-Lab International Brewing Academy.
The summit featured a robust lineup of 39 experts and scholars from around the world, as well as entrepreneurs with practical experience, sharing current international brewing technologies and discussing the current state and future of China's craft beer industry, promoting the development of the Asian craft beer industry.
CBCE is committed to fostering exchanges and cooperation in the domestic and international beer industry, providing solutions for breweries of all sizes, and helping Chinese companies explore the integration of local products to form a development path with a unique style that aligns with local market trends. Regardless of whether a company is in the startup, growth, or transformation phase, it can gain valuable experience from this event.
Previous audience（In no particular order）
Comments from Attendees
Tang Wen
President ofHunan Lieshen Liquor Co., Ltd.
The Global Brewing Conference delivered a distinctive craft experience to attendees. Forum topics aligned perfectly with current trends, while expert insights accurately reflected the realities of China's brewing industry. The event fostered dynamic on-site exchanges. This summit enabled practitioners like us to share knowledge, deepen collaboration, and collectively advance China's craft beer culture – such initiatives carry profound significance!
Chen Quzhang
General Manager of Hubei Kumbat Beer Sales Co., Ltd.
This conference deeply connected the global beer industry's innovative forces. Through cutting-edge dialogues with world-class brewers, we gained keen awareness: China's craft beer market is driving premiumization through a quality revolution. Kumbat will intensify flavor R&D and process innovation to brew Oriental craft beers with richer cultural depth for consumers.
Roundtable Discussions
This year’s Brewing Summit features 26 keynote speeches and three round-table discussions. Organized around the entire beer-making process, the program is structured in six thematic tracks: “Brewing the Future—Global Innovation Trends and Business Strategies,” “Ingredient Innovation: From Tradition to the Future,” “Cross-Industry Integration,” “Production & Quality Control,” “Brewing Innovation,” and “ESG & Sustainability.” We have invited leading industry professionals and academic experts from around the world to share their insights through keynotes and panel sessions, delving into cutting-edge technologies, market trends, and pathways to sustainable development. By participating, attendees will gain exposure to the latest technical concepts and market strategies, empowering them to uncover new breakthroughs for their own business growth.
In the roundtable discussions, guests discussed topics ranging from the distinctive development road of China's craft beer to the freshness management of beer, with industry leaders sharing their experiences and insights.
ABOUT SPEAKERS
Yumei SONG
Yanjing Brewery Head Engineer
Yonggang SHI
Tsingtao Brewery Vice General Manager of Innovation Marketing Business Headquarters
Yue YUAN
China Alcoholic Drinks Association Secretary-General of the Beer Division
Bob Pease
Brewers Association CEO
Qing LI
URBREW Chairman
Dr. Björn Klotzbücher
Versuchs- und Lehranstalt für Brauerei in Berlin (VLB) e.V. CEO
Jie SUN
CR Snow Beer Technical Director
Ricardo Obara
Vice President of Sustainability and Procurement Budweiser Brewing Company APAC
Zoran Gojkovic
Director of Brewing Science, Yeast & Fermentation Carlsberg
Javier Aldea
Mahou San Miguel R&D Ecosystem Director
Benet Fite Luis
EBC Vice President
Filip Dobosz
Damm China General Manager
ABOUT ATTENDEES
This edition of the technology summit attracted nearly 300 distinguished guests to the venue, including heads of well-known domestic and international companies, technical engineers from wineries, independent winemakers, and scholars from renowned academic institutions.Together, they discussed the current advanced wine-making technology trends and the diversified market development of the craft brewing industry.
