2025 Global brewing Conference
The upcoming Conference will continue to uphold the mission of promoting the innovative development of craft beer brewing technology, gathering industry pioneers, entrepreneurs, and academic elites from around the world to ignite sparks of thought, delve into the latest industry trends, share innovative concepts that can disrupt the future, and promote the vigorous development of craft beer brewing technology.
The successful hosting of the CBCE 2024 Conference not only injected new vitality into the beer industry but also pointed the way for future development. In 2024, the craft beer market is showing a strong upward momentum, with the number of enterprises continuously increasing, product lines gradually moving from high-end to mass-market, and an unprecedented prosperity in categories. According to statistics from the China Research Institute, by 2025, the penetration rate of China's craft beer will increase to 6.3%, with a market size of 130 billion yuan; and by 2026, the market size is expected to grow further to 160 billion yuan. This growth rate is much higher than the overall growth rate of the beer industry, showing the strong development momentum of the craft beer market.
However, the rapid growth of the market also brings new challenges: How to develop products that meet new consumer demands while improving the cost-performance ratio? How to ensure the stability of product quality? How to use advanced technology to gain an advantage in fierce market competition? In recent years, with the rise of the tea culture trend, can the innovation of tea-flavored beer broaden the flavor boundaries of beer and stimulate new vitality? These topics will become the focus of discussion at the CBCE 2025 Technical Conference.
The Conference will revolve around six core sections, covering a full range of topics from innovative trends to business strategies. This is a grand gathering of global beer industry elites, let's discuss and shape the future path of brewing together!
Previous attendees
Comments from Attendees
Li Zhihao
CR Beer Technology Research Institute, New Product Development
The content of this Conference was very rich, achieving the best in terms of professionalism, marketability, and internationality. It was a high- quality technical Conference.
Wang Jing
Manager of ZNNBACH
CBCE 2024 was truly fruitful, with four major exhibition areas: equipment and raw materials, craft beer, craft beer catering, and canning& labeling. I truly felt the development and progress in each link of the industrial chain. In addition to this, the professional Conference were filled with valuable insights. I was able to verify them with my own knowledge and experience, which resolved many doubts and gave me more confidence in the future development. I am looking forward to the CBCE 2025 next year.
Xu Guangzhu
Wudalianchi Craft Beer, Vice Chairman
Wudalianchi Volcano Divine Craft Beer participated in the CBCE Technical Conference this time. Through exchanges with professionals from home and abroad, we gained insights into the latest craft brewing technologies and trends, and contributed new ideas and directions for the development of the craft brewing industry. We hope that the experience accumulated from this visit and participation in the Conference will create more opportunities and room for development for the future of the craft brewing industry.
Tong Baotai
AB Mauri Manager
The CBCE Technology Conference has always been sharing content with high-level topics, which is extremely inspiring for industry communication and development. It was a pleasure to hear speeches from representatives of leading international companies and academic institutions at this year's Conference. I hope that the CBCE Technology Conference will be even better next year and that there will be more opportunities to hear more professional content shared.