Registration
2026 Global Brewing Conference
The 2026 Global Brewing Conference will be grandly held in Shanghai on April , 2026. Co-hosted by CBCE and the European Brewery Convention (EBC), with joint support from Jiangnan University and ZW-Lab International Brewing Academy. The summit will focus on topics related to Premiumization, Technological Innovation, and Sustainable Practices.It will bring together over 300 leading experts, scholars, investors, and well-known brand companies from both domestic and international circles. We warmly welcomed stakeholders from the alcoholic beverage and beer industries to participate and exchange ideas, to learn about advanced international brewing technologies and innovations, and to engage in in-depth communication with peers from the global beer industry!
Previous attendees
Comments from Attendees
Li Zhihao
CR Beer Technology Research Institute, New Product Development
The content of this Conference was very rich, achieving the best in terms of professionalism, marketability, and internationality. It was a high- quality technical Conference.
Wang Jing
Manager of ZNNBACH
CBCE 2024 was truly fruitful, with four major exhibition areas: equipment and raw materials, craft beer, craft beer catering, and canning& labeling. I truly felt the development and progress in each link of the industrial chain. In addition to this, the professional Conference were filled with valuable insights. I was able to verify them with my own knowledge and experience, which resolved many doubts and gave me more confidence in the future development. I am looking forward to the CBCE 2025 next year.
Speaker
Sally Peng
Director, Brand, Creative & Media Practice of Kantar China
Benet Fité
Vice President of European Brewery Convention(EBC)
Zoran Gojkovic
Director of Brewing Science, Yeast & Fermentation of Carlsberg Research Center Denmark
Ricardo Obara
VP Procurement & Sustainability of Budweiser APAC
He You
Engineer Beer Branch of China Alcoholic Drinks Association
Gino Baart
Global Key Account Sales Director, Fermentis
ZhiPing Lin
AGM & Professor-level Senior Engineer of Beijing Yanjing Brewery
Dongkai Jing
Technical Solution Manager of Yakima Chief
Jian Wang
Deputy General Manager of Jiangsu Glory Heart Energy Technology Co., Ltd.
Zihe Wang
President of Zhejiang Longyuan Brand Management Co., Ltd.
Prof.Shumao Cui
PhD Supervisor Food Science and Technology of Jiangnan University
Filip Dobosz
General Manager of Damm China
Alejandro Cortés González
Brewing Solutions Specialist of BarthHaas
Junjie Liu
Executive Director of Beer Link
Joshua Staines
Craft Supply & Commercial Director of Budweiser APAC
Dr.Björn Klotzbücher
President of VLB Berlin e.V
Zhihong Zhou
Managing Director of Youngchum
Javier Aldea
R&D Ecosystem Director of Grupo Mahou-San Miguel
Jie Sun
Beer Technical Director of Snow Beer
Klaus Reich
Business Unit Manager - Beer of AEB GROUP
Dan Xiong
Deputy Technical Director of Guangzhou Zhujiang Brewery Co., Ltd.
Prof.Qi Li
PhD Supervisor Bioengineering of Jiangnan University
JinCheng Sun
Technical Director of Lauterbach
2026 Global Brewing Conference
DAY 1
DAY 2
Date： /
2026.4.7
Venue: /Shanghai New International Expo Centre Accompanying Programs Area, W1E60
Trends In Beer Market -Consumption
09:15-09:45
09:45-10:00
Speech by the Organizer
10:00-10:30
New Scenarios, New Challenges, New Breakthroughs: Empowering Beer for Continuous Brand Strength
Sally Peng/Director, Brand, Creative & Media Practice of Kantar China
10:30-11:00
European beer market trends and future challenges
Benet Fité/Vice President of European Brewery Convention(EBC)
ESG and R&D Perspectives from the World’s Top Breweries
11:00-12:00
Past, present and future of beer and brewing: 150 years of Carlsberg Research Laboratory
Zoran Gojkovic/Director of Brewing Science, Yeast & Fermentation of Carlsberg Research Center Denmark
12:00-13:00
Luncheon & Visiting
13:00-13:30
Green Brewing for a Sustainability Future
Ricardo Obara/VP Procurement & Sustainability of Budweiser APAC
National Beer Outlook:2025 Edition
13:30-14:00
Development Trends and Prospects of China's Beer Industry
He You/Engineer Beer Branch of China Alcoholic Drinks Association
Raw Materials Big News – new topics influencing new product development
14:00-14:30
Unlocking the Aroma Potential of Volatile Thiols in Beers by Ale and Lager Yeasts
Gino Baart/Global Key Account Sales Director, Fermentis
14:30-15:00
How Dry Hopping Affects IPA Quality and Taste
ZhiPing Lin/AGM & Professor-level Senior Engineer of Beijing Yanjing Brewery
15:00-15:30
In My Liquids Era- Harnessing Solubility Principles to Maximize Liquid Hop Aroma and Flavor
Dongkai Jing/Technical Solution Manager of Yakima Chief
Technology-Driven ESG Value Upgrades in the Brewing Industry
15:30-16:00
Comprehensive Heat Energy Solution for the Entire Beer Industry
Jian Wang/Deputy General Manager of Jiangsu Glory Heart Energy Technology Co., Ltd.
Local innovation
16:00-16:30
From Regimen to Revelation: The Eastern Wisdom and Global Opportunity of Herbal Craft Beer
Zihe Wang/President of Zhejiang Longyuan Brand Management Co., Ltd.
16:30-17:00
Targeted Probiotic Biotransformation: A Strategy to Potentiate the Efficacy of Medicinal Food Compounds in Hepatoprotection and Urate-Lowering Applications
Prof.Shumao Cui/PhD Supervisor Food Science and Technology of Jiangnan University
Date： /
2026.4.8
Venue: /Shanghai New International Expo Centre Accompanying Programs Area, W1E60
NPD
09:30-10:00
Registration
10:00-10:30
Driving product innovation in China
Filip Dobosz/General Manager of Damm China
Innovation in Brewing
10:30-11:00
Flavor insurance: How advanced Sensory Analysis Creats Consistent hop products
Alejandro Cortés González/Brewing Solutions Specialist of BarthHaas
11:00-12:00
Boundless lavors, New Categories: Cross Field Flavor Fusion Drives Beer Brewing Innovation
Moderator
Junjie Liu Executive Director of Beer Link
Gust
Joshua StainesCraft Supply & Commercial Director of Budweiser APAC
Dr.Björn KlotzbücherPresident of VLB Berlin e.V
Zhihong ZhouManaging Director of Youngchum
Shengping JinGeneral Manager of Shanghai Laibao Beer Brewing Co.,Ltd.
12:00-13:00
Luncheon
13:00-13:30
Making Brewery Data Actionable: Ontology and Semantics for R&D Decision-Making
Javier Aldea/R&D Ecosystem Director of Grupo Mahou-San Miguel
13:30-14:00
Application of Heat Transfer Flow Simulation and Control Optimization Technology in Beer Fermentation Process
Jie Sun/Beer Technical Director of Snow Beer
14:00-14:30
IGA, where traditional Italian winemaking and cutting edge brewing meet
Klaus Reich/Business Unit Manager - Beer of AEB GROUP
14:30-15:00
Refining production technology management, and solidifying a strong foundation for high-quality development through empowerment in manufacturing
Dan Xiong/Deputy Technical Director of Guangzhou Zhujiang Brewery Co., Ltd.
15:00-15:30
Metabolic Study of Lager Yeast under Low-Temperature and High-Sugar Brewing Conditions
Prof.Qi Li/PhD Supervisor Bioengineering of Jiangnan University
15:30-16:00
Research and Development of Low-Purine Wheat White Beer via Two-Strain and Dual-Tank FermentationBeer
JinCheng Sun/Technical Director of Lauterbach
Navigating the brew: Technical breakthroughs from production to filling
16:00-16:30
Filling and Packaging Innovations in the Craft Beer Industry
Michael Xu/Sales Director of Hefei Zhongchen Light Industrial Machinery Co., Ltd
Next-Generation Brewing: A Deep Dive into Overseas Innovation Strategies and Technical Case Studies
16:30-17:00
Brewing Science in a Changing World: Grounded in experience, guided by expertise, fueled by curiosity
Dr.Björn Klotzbücher/President of VLB Berlin e.V
How to get tickets？
Scan the mini-program QR code on the right to purchase tickets
Conference Sponsorship & Speaker Registration
We cordially invite high-quality enterprises in the Craft beer industry to participate in the Global Brewing Conference. If any enterprise is interested in sharing cutting-edge technologies and trends at the Conference, please contact us via email: mason.wang@nm-china.com.cn
Xu Guangzhu
Wudalianchi Craft Beer, Vice Chairman
Wudalianchi Volcano Divine Craft Beer participated in the CBCE Technical Conference this time. Through exchanges with professionals from home and abroad, we gained insights into the latest craft brewing technologies and trends, and contributed new ideas and directions for the development of the craft brewing industry. We hope that the experience accumulated from this visit and participation in the Conference will create more opportunities and room for development for the future of the craft brewing industry.
Tong Baotai
AB Mauri Manager
The CBCE Technology Conference has always been sharing content with high-level topics, which is extremely inspiring for industry communication and development. It was a pleasure to hear speeches from representatives of leading international companies and academic institutions at this year's Conference. I hope that the CBCE Technology Conference will be even better next year and that there will be more opportunities to hear more professional content shared.