China’s evolving drinking culture and the rise of a new generation of consumers are reshaping the alcoholic and beverage market. Driven by increasing demand for diversity, health-conscious choices and premium experiences, emerging categories such as NOLO beverages, RTDs, fruit wines, plant-based drinks and cross-category innovations are experiencing rapid growth, creating new opportunities for brands across the industry. Backed by China’s RMB 1.4 trillion+ alcoholic beverage market and a continuously expanding consumer base, brands are actively exploring new consumption occasions, product innovation and business models to meet changing market demands.
Innovative Beverage Exhibition 2027, co-located with CBCE, will once again bring together innovative brands, cutting-edge products and advanced technologies from around the world. With access to 22,000+ professional visitors and industry buyers, the exhibition provides a comprehensive platform for brand showcasing, product launches, business networking and industry exchange, helping exhibitors expand their market presence, discover new business opportunities and achieve sustainable growth.
Connect
Cross-category Collaboration | Industry Synergy | Business MatchingShowcase
Product Launches | Innovation Showcase | Brand PromotionGrow
Business Networking | Market Insights | Business Growth
Chinese Spirits、Gin、Brandy、Whiskey、Vodka、Rum、Tequila
Low-Alcohol Beverages
Wine、Champagne、Sparkling wine、Sparkling wine、Lujiu、Ready-to-drink Cocktail、Ready-to-drink Cocktail、Fruit Wine、Fruit Wine、Milk Wine / Spirits、Tea Liquor、Flower Wine、Sake
Natural Health Beverages
Sugar-Freeand Health Tea、Fruit and VegetableInfused Tea、Ready-to-drink Tea、Functional Beverages、Plant-Based Beverages、Light Milk Tea、Chinese Health Tea、Sparkling Water、Healthy Coffee、Customizable personalized Beverages、Clean Labels
Grains and cereals、Yeast、Alcohol Base、Auxiliary Material、Concentrated Fruit Juice、Jams、Honey、Sea Salt、Tea、Dairy Products、Fresh Fruits、Natural Sweeteners、Plant Proteins、Toppings、Health-boosting Ingredients、Functional Components、Additives and Seasonings
Water Treatment Equipments、Raw Material Processing Equipments、Fermentation Equipments、Mixing Equipments、Filtration & Purification Equipments、Sterilization Equipments、Filling Equipments、Packaging Equipments、Cip Cleaning Systems、Quality Inspection Equipments、Conveying & Control Systems、Marketing Services、Supporting Equipments & Spare Parts
Mr. Chen
Ms. Luo
and Business Cooperation
Ms. Yuan
and Visitors Services
Ms. Xu
