trillion yuan
The scale of the Chinese alcohol market
trillion yuan
The Low-Alcohol Beverages market
trillion yuan
The Low-Alcohol Beverages market
Insight into the market, Seize the opportunities
Exhibition Introduction

As the demand for youthful, health-oriented and aesthetically pleasing beverages in the Chinese market continues to soar, the trendy beverage market is entering an unprecedented golden development period. Statistics show that in 2023, the scale of China's alcohol market approached 2.5 trillion yuan, with the low-alcohol trendy drink market expected to reach 0.63 trillion yuan.In the same year, the scale of China's beverage market reached about 1.25 trillion yuan, with the healthy beverage market exceeding 0.1 trillion yuan. Despite this, the issues of market saturation and product homogenization are becoming increasingly prominent, posing a dual challenge to the industry's development.

The Innovative Beverage Exhibition was born against this backdrop, aiming to gather global innovative forces to inject vitality into the new beverage market.lt helps brands achieve differentiated competition and stand out. Relying on CBCE, the exhibition brings together more than 50,000+ trendsetting beverage pioneers and a powerful buyer resource, unlocking more consumer scenarios for brands and broadening sales channels through the new engine of cross-industry integration.

Join us in building a new trade platform for beverages, bringing new growth momentum to the industry, and promoting the prosperity and development of the market. Seize the opportunity and create endless possibilities together!

Why Choose Us?

A one-stop trade platform-We are committed to becoming a pioneer in the innovation and practice of the beverage industry, continuously exploring new business forms and models, enhancing industry collaboration and communication, and providing high-quality support to create a one-stop trade platform that will help you gain more brand recognition and market share.

Industry upgrade -We provide traditional beverage companies and emerging brands with opportunities to showcase their innovative achievements and revitalize their offerings, driving innovation and advancement within the industry.

Market opportunity exploration -We offer exhibitors the chance to delve into the current state and prospects of the industry, assisting businesses in uncovering new market opportunities.

Exhibit Profiles
Led by the trend of a "tipsy economy," the world of beverages is experiencing an unprecedented surge of youthful vitality. The exhibition gathers beverage ingredients, production technologies & equipments, and innovative alcoholic and non-alcoholic beverage brands. lt covers a wide range of new types of beverages, from classic spirits to low-alcohol trendy drinks, from natural and healthy beverages to specialty drinks. Let's explore the infinite possibilities together at this innovative beverage trend party, leading the new fashion of the beverage industry.
Innovative Beverage Brands
Innovative Spirit

Chinese Spirits、Gin、Brandy、Whiskey、Vodka、Rum、Tequila

Low-Alcohol Beverages

Wine、Champagne、Sparkling wine、Sparkling wine、Lujiu、Ready-to-drink Cocktail、Ready-to-drink Cocktail、Fruit Wine、Fruit Wine、Milk Wine / Spirits、Tea Liquor、Flower Wine、Sake

Natural Health Beverages

Sugar-Freeand Health Tea、Fruit and VegetableInfused Tea、Ready-to-drink Tea、Functional Beverages、Plant-Based Beverages、Light Milk Tea、Chinese Health Tea、Sparkling Water、Healthy Coffee、Customizable personalized Beverages、Clean Labels

Raw Materials & Additives

Grains and cereals、Yeast、Alcohol Base、Auxiliary Material、Concentrated Fruit Juice、Jams、Honey、Sea Salt、Tea、Dairy Products、Fresh Fruits、Natural Sweeteners、Plant Proteins、Toppings、Health-boosting Ingredients、Functional Components、Additives and Seasonings

ProductionTechnologies & Equipments

Water Treatment Equipments、Raw Material Processing Equipments、Fermentation Equipments、Mixing Equipments、Filtration & Purification Equipments、Sterilization Equipments、Filling Equipments、Packaging Equipments、Cip Cleaning Systems、Quality Inspection Equipments、Conveying & Control Systems、Marketing Services、Supporting Equipments & Spare Parts

Trendy Drinks Carnival
The event creates a fresh scene on-site, offering an immersive interactiveexperience, with areas for tasting, cocktail mixing and new products promotionmeeting to enhance the audience's sense of participation and experience.
Trendy Drinks Innovation Forum
Trendy Drinks innovation Forum invites top industry figures, global design innova.tors, and marketing experts to discuss new beverage trends, showcase innovativeprojects, and exchange insights, aiming to chart the course for trendy drinks.
Trendy Drinks Buyers
we have a group of buyers from top alcohol and beverage distributors, agents, aswell as buyers from the catering industry such as nightclubs, bars, hotels, and onlinealcohol and beverage sales platforms. bringing exhibitors a variety of businessopportunities and perspectives.
Exhibition Contact
NürnbergMesse China Co., Ltd

Mr. Chen

Tel: +86(0) 21 60361238
Cell: +86(0) 15902169599
E-mail: ben.chen@nm-china.com.cn

Ms. Luo

Tel: +86(0) 21 60365865
Cell: +86(0) 18301782873
E-mail: cindy.luo@nm-china.com.cn
Exhibition Sponsorship
and Business Cooperation
NürnbergMesse China Co., Ltd

Ms. Yuan

Tel: +86(0) 21 60361222
E-mail: frida.yuan@nm-china.com.cn
Media Cooperation
and Visitors Services
NürnbergMesse China Co., Ltd

Ms. Xu

Tel: +86(0) 21 60365860
E-mail: elena.xu@nm-china.com.cn