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CBCE Commercial Conference
CBCE Commercial Conference is divided into four sections, discussing new paths and business opportunities for the craft beer market in Asia from the perspectives of strategy and trends, platform empowerment, channel empowerment, and innovation empowerment.
CBCE 2026 Commercial Conference
Date： /
2026.4.7
Venue: /Accompanying Programs Area, W2F40
09:30-10:10
10:10-10:20
Speech by the Organizer
Brand Operation & Local Innovation
10:20-10:50
The Growth Engine: Defining and Driving Brand Equity in the Sensory Economy
Kenneth Ho/Founder & Lead Strategic Consultant of Beer & Beer,Committee Member of Hong Kong Craft Beer Association
10:50-11:20
The Art of Global Collaboration: Maintaining Brand Consistency in Multicultural Settings
Frank Hilmer/COO of Mikkeller
Channels and Business Models
11:20-11:50
Breaking into Southeast Asia – New Opportunities and Practical Strategies for Craft Beer Brands Spreading Global
Kelly Tang/Global Expansion Insights Manager of Euromonitor international
11:50-12:10
Short-Chain Direct Supply & Hundred-Person Venture Capital
Zhaoji Guo/Owner Of ZhaoJi Beer
12:10-13:00
Luncheon & Visiting
Diversified Consumption Scenarios
13:00-13:20
50 Taps, One City: Dalian More Beer's Craft Beer Journey in Dalian-Using a Dynamic Tap List to Bridge Tourists and Locals
Guohui Yu/Bar Owner of Dalian More Beer
13:20-13:40
Beyond the Taproom: Curation, Craft Culture, and the "Michelin" Experiment
Chloe Law/Founder of Junto
13:40-14:00
Experiences from 10 Years of CRAFT Brewing in the UK- Brinkburn St Brewery’s Integrated Strategies for Microbreweries, Kitchens, and Community
Dr. Lee Renforth/Manging Director of Brinkburn Street Brewery Ltd
Craft Beer ODM
14:00-14:30
Craft Beer Breakthrough: Beauty is the Primary Productive Force
Shengping Jin/General Manager of Shanghai ReBERG Brewing Co.,Ltd
14:30-14:50
No More Channel Either-Or Choices: Exclusive and Parallel Independent ODM Solutions for Major Craft Beer Channels
Junjie Liu/Executive Director of Beer Link
14:50-15:20
Craft Beer Popularization and Channel Expansion: Empowering Regional Retail Alliances through Omni-Channel Supply Chain Synergy for Mutual Success
Xia Li/ Project Develop Director of China Ants Alliance
16:00-16:30
Mutual Growth and Win-Win: Building Long-Term Partnerships Between Major Channels and Quality Suppliers
Yihong Su,/Former Sourcing Manager in Retail Sector
16:30-16:50
2026 Craft Beer Channel Dynamics: From Shelf Competition to Scenario Co-creation — The New Logic for Sales Growth
Hui Cao/Managing Director of Shanghai Laibao Beer Brewing Co.,Ltd.
16:50-17:10
The Second Half of Craft Beer: The Winning Formula of Super Supply Chains for Channel Brands
Luguang Guo/Development Director of Beer Link
17:10-17:30
Closing & Networking Session
Tasting Zone：Multi-Flavor Craft Beer On-Site Tasting
Networking Zone：Business Matchmaking & Casual Conversations
Speaker
Kenneth Ho
Founder & Lead Strategic Consultant of Beer & Beer,Committee Member of Hong Kong Craft Beer Association
Frank Hilmer
COO of Mikkeller
Kelly Tang
Global Expansion Insights Manager of Euromonitor international
Zhaoji Guo
Owner Of ZhaoJi Beer
Guohui Yu
Bar Owner of Dalian More Beer
Chloe Law
Founder of Junto
Dr. Lee Renforth
Manging Director of Brinkburn Street Brewery Ltd
Shengping Jin
General Manager of Shanghai ReBERG Brewing Co.,Ltd
Junjie Liu
Executive Director of Beer Link
Xia Li
Project Develop Director of China Ants Alliance
Yihong Su
Former Sourcing Manager in Retail Sector
Hui Cao
Managing Director of Shanghai Laibao Beer Brewing Co.,Ltd.
Luguang Guo
Development Director of Beer Link
How to get tickets？
Scan the mini-program QR code on the right to purchase tickets