Plan Ahead for Industry Opportunities: CBCE 2027 Early-Bird Offer Enters Its Final Countdown!
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Plan Ahead for Industry Opportunities: CBCE 2027 Early-Bird Offer Enters Its Final Countdown!

10-9-2026,

Momentum continues to build for CBCE 2027 as exhibitor registrations and booth bookings accelerate. With more and more industry brands securing their booths in advance, prime locations are becoming increasingly scarce, and the early-bird offer is approaching its final window.

 

🔥 Early-Bird Offer Deadline: October 31, 2026 

 

For businesses looking to seize new business opportunities in 2027 and get ahead of the market, the final window to enjoy exclusive early-bird pricing is closing soon!

 

 

01

 Exhibition Bookings Gain Momentum as Booth Availability Tightens

 

Since the launch of exhibitor recruitment, CBCE 2027 has earned strong recognition and enthusiastic participation from industry brands, thanks to its extensive industry influence, targeted audience reach, and high-quality business matchmaking resources. As of October 8, the exhibition has reached a major milestone in exhibitor recruitment, with market interest remaining strong!

The overall booth booking rate has now reached 70%, with more than half of the premium booths already secured. Only a limited number of prime locations remain, making booth availability increasingly tight. Leading industry players and emerging businesses alike are securing their places early, setting the stage for a major craft beer event spanning the entire industry value chain.

 

 

 

02

Brands Across Multiple Categories Come Together to Build a Complete Industry Ecosystem

 

CBCE brings together leading companies from across the craft beer value chain, covering key segments including craft beer brands, brewing ingredients and equipment, innovative alcoholic beverages, and craft beer food pairing.

The exhibition provides a comprehensive professional platform for business matchmaking, technical exchange, and new product launches, helping exhibitors connect with targeted buyers and unlock new business opportunities throughout the year.

According to the latest figures, 243 exhibitors have registered to date, with participation continuing to grow across all categories. Nearly 30 new craft beer brands have joined the exhibition, while new exhibitors in brewing equipment and ingredients account for nearly 30% of the total.

 

 

 

 

 

 

 

03

Nearly 50 New Exhibitors Join the Lineup, Bringing Major Product Launches to CBCE 2027

 

Alongside established companies with years of industry experience, CBCE 2027 is welcoming a growing wave of emerging brands.

Nearly 50 new exhibitors have joined the lineup so far. Both returning industry players and new participants are bringing major product launches and innovative technologies, further expanding the exhibition's product offering and industry resources while injecting fresh momentum into the market.

Discover the latest innovations across the industry at CBCE 2027 and get an exclusive first look at the products shaping the future of craft brewing!

 

 

 

 

Featured Exhibitor Products

 

Anton Paar — Beer Measurement System

Micro— Versatile Dual-Tap Beer Tower

Talos — Horizontal Display Cooler

Lallemand Brewing—LalBrew NovaLager™

BarthHaas—Vic Secret™

Yakima Chief Hops —高 α 酸酒花品种TerraSurge™ 

 

← Swipe left to explore more products

 

 

 

 

 

 

The Early-Bird Countdown Is On

 

 

 

Your Final Opportunity to Secure Exclusive Savings

Join leading industry brands at CBCE 2027, seize the year's business opportunities, and discover new possibilities across the craft beer industry.

Act now. Secure your place for 2027!

 

April 26–28, 2027

Shanghai New International Expo Centre

We look forward to welcoming you to CBCE 2027!