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CBCE × EBC Jointly Host | Global Call for Topics Now Open for the 2027 Global Brewing Conference

9-14-2026,

Global trends are taking shape. The stage is set.

Jointly presented by CBCE and the European Brewery Convention (EBC), the2026 Global Brewing Conference will take place on April 26–27, 2027, at the Shanghai New International Expo Centre (SNIEC).

The global call for speaking topics and innovative showcase opportunities is now open. Your insights deserve to be heard by the entire industry.

Global Brewing Conference

Organizers

CBCE · European Brewery Convention (EBC)

Co-organizers

Jiangnan University · ZW-Lab International Brewing Academy

Date

April 26–27, 2027

Venue

Shanghai New International Expo Centre (SNIEC)

The beer brewing industry is entering a new phase of end-to-end technological transformation.

From fermentation processes, yeast and hop applications, and quality control to packaging optimization and the development of new ingredients, brewing professionals continue to tackle complex technical challenges. Meanwhile, AI and smart manufacturing are reshaping traditional brewing practices, while flavor consistency and sensory standardization are becoming key tools for brewers looking to overcome flavor homogenization.

Addressing the industry's evolving technical challenges and innovation needs, the 2027 International Beer Brewing Summit is set to take a major step forward.

Jointly organized by CBCE and the European Brewery Convention (EBC), with Jiangnan University and Lanpu Academy as co-organizers, the Summit will bring together leading brewing experts from around the world to share cutting-edge brewing R&D achievements, practical process solutions, and real-world experience in smart brewing.

It will provide a dedicated professional platform for brewing R&D professionals, brewers, and technical experts to exchange knowledge, explore emerging technologies, and shape the future of brewing.

Why Attend: A High-Level Industry Gathering You Won't Want to Miss

The next wave of growth in the beer industry lies in every variable shaping trends, technology, and the supply chain.

As global markets shift from volume-driven expansion toward structural upgrading, those who understand the direction first will gain the competitive edge.

Built around the theme of “Global Trends · Brewing Innovation · Industry Transformation,” the 2027 International Beer Brewing Summit will bring together leading global companies, industry experts, technology institutions, and professionals to create a world-class platform defined by authority, international reach, and technical expertise.

Here, cutting-edge technologies are shared, practical experience is exchanged, and future industry directions come into focus.

Through keynote presentations, technical sessions, corporate case studies, and panel discussions, attendees will gain:

First-hand insights into global market trends

Practical solutions for scientific brewing and smart manufacturing

Strategies for industry transformation across the supply chain and ESG

A global network connecting brewing professionals and industry peers

（CBCE 2026）

Six Key Topics Address the Industry's Core Needs

Designed to meet the full spectrum of professional needs across R&D, flavor innovation, business operations, international expansion, and sustainable development, the Summit will focus on six core topics:

Global Markets & Consumer Trends
Explore developments in the domestic beer market, global market dynamics, and emerging opportunities driven by younger consumers.
Product Innovation

Focus on novel ingredient applications, healthier and alcohol-free products, classic flavor recreation, and portfolio optimization.
Scientific Brewing

Dive deep into fermentation technology, hop and yeast applications, quality control, simulation and process optimization, and precision brewing instrumentation.
Smart Manufacturing
Explore how AI is empowering brewing, digital production, and end-to-end intelligent process control to accelerate the transition toward smart brewing.
Supply Chain & ESG

Optimize ingredient sourcing, equipment and logistics systems, and build more efficient connections across the supply and value chain.
Energy Optimization & Packaging Innovation

Enable greener production and low-carbon packaging while driving the sustainable transformation of the brewing industry.

（CBCE 2026）

How to Participate?

Option 1: Submit Your Proposal and Take the International Stage

① Submit Your Proposal

Scan the QR code below to submit your innovative topic, technical solution, or speaker application.

② Professional Review

All submissions will be reviewed by a committee of senior industry experts, academic representatives, and technical specialists, with high-quality topics selected through a professional and transparent evaluation process.

③ Selection Results

Selected applicants will be contacted after the review process with the results, together with detailed information on speaking arrangements and Summit benefits.

Option 2: Become a Sponsor and Capture the Industry’s Core Attention

Sponsors will enjoy three key benefits:

Exclusive keynote speaking opportunities
Dedicated brand showcase opportunities
Omnichannel and multimedia exposure

Connect directly with key decision-makers, professional buyers, and technical professionals across the craft brewing industry.

Build high-value connections across the supply chain, expand business opportunities, and gain an early advantage in the industry's 2027 growth landscape.

Speaking and sponsorship opportunities are limited. Secure your preferred resources early.

Contact the Organizing Committee to Secure Your Summit Benefits

Conference Sponsorship & Partnerships

Mr. Mason K. Wang

Tel: +86 21 6036 1202
Mobile: +86 135 8578 6329
Email: mason.wang@nm-china.com.cn

Break through with technology. Empower growth through innovation. Create shared value through collaboration.

The 2027 International Beer Brewing Summit brings together the expectations and ambitions of the brewing industry to unlock new possibilities for the future of craft brewing.

We look forward to bringing the global brewing community together in Shanghai!

April 26–28, 2027

Shanghai New International Expo Centre (SNIEC)

CBCE 2027 — We look forward to seeing you in Shanghai!

Next: CBCE 2027 | With Hundreds of Exhibitors, How Can Your Brand Stand Out?

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