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CBCE 2027 | With Hundreds of Exhibitors, How Can Your Brand Stand Out?
How can you make your brand stand out among hundreds of exhibitors and get noticed by brewery owners, distributors, and key decision-makers across the industry?
As a leading B2B platform for the craft brewing industry across the Asia-Pacific region, CBCE 2027 will bring together thousands of professional buyers, leading brands, and companies across the brewing value chain.
A wide range of sponsorship opportunities will be available, combining on-site visibility, summit and conference exposure, and integrated social media promotion across WeChat, Xiaohongshu, Douyin, and other platforms. These opportunities are designed to help partner brands strengthen their industry voice, generate qualified business leads, and seize the growth opportunities emerging in the craft brewing market in 2027.
Just renting a booth isn't enough. Supercharge your brand visibility with CBCE 2027 sponsorship opportunities!


OFFLINE PROMOTION
Visitor Guide
The CBCE Visitor Guide is an essential on-site resource for attendees, featuring the exhibition floor plan, event schedule, exhibitor directory, and more.
During the exhibition, the guide will be distributed free of charge to more than 20,000 professional visitors, giving your brand direct exposure to your target audience.


Large-Format Advertising
Secure a premium advertising position in one of the exhibition's highest-traffic areas. Large-format advertising is not only an outstanding way to promote your brand and products, but also a powerful reflection of your company's presence and strength.
Advertising opportunities include:
- Outdoor Advertising Stands
- Entrance Hall & Corridor Advertising
- Outdoor Exhibition Hall Connecting Corridor Billboards
- Hanging Banners in Connecting Corridors
· Outdoor Advertising Stands
Take the visual spotlight at the exhibition.
Located in a prime position near the main entrance, your brand will be one of the first things visitors see when they arrive. With an oversized display and powerful visual impact, this premium position helps establish a strong, professional brand impression from the very beginning.

· Entrance Hall & Corridor Advertising
The entrance hall is the first stop for professional visitors and a high-traffic area that virtually every attendee passes through.
Your advertisement will welcome 20,000+ professional buyers as they enter the exhibition, putting your brand front and center from the very first moment.

· Outdoor Exhibition Hall Connecting Corridor Billboards
The connecting corridor between the exhibition halls and outdoor areas is a major traffic hub that visitors naturally pass through as they move between exhibition areas.
Your brand will be visible throughout the visitor journey, creating high-frequency, high-impact exposure during entry and transitions.

· Hanging Banners in Connecting Corridors
As visitors move through the corridors, your brand identity will stand out from above, creating a strong sense of visual presence.
A series of hanging banners can build a powerful brand environment and enhance the overall atmosphere of the event, delivering comprehensive and repeated exposure.

BADGES & BAGS
All exhibition visitors are required to wear a visitor badge to enter the show, making it an essential part of the visitor experience.
VIP visitors will also receive an official CBCE event bag provided by the organizer.
Both offer highly visible and memorable opportunities to put your brand directly into the hands of your target audience.


Exhibition Badge

Exhibition Bag
FLOOR GRAPHICS & WAYFINDING STICKERS
Put your brand where every step counts.
Located along major traffic routes connecting Halls W1 and W2, these floor graphics are positioned on key paths used by professional visitors as they move between halls and explore business opportunities.
Your advertisement becomes part of the visitor journey, delivering highly targeted, high-frequency exposure across the exhibition floor.



CONFERENCES & EVENTS
The International Beer Brewing Summit is one of CBCE's flagship events, offering brands a powerful platform to increase industry visibility and connect with potential business partners.
Leverage this professional industry platform to amplify your brand voice, engage with industry leaders, and expand your business network.
Sponsorship opportunities include:
- Title Sponsorship
- Conference Speaking Opportunities
- Roundtable Discussions
CBCE SUMMITS & ON-SITE FORUMS
The CBCE Summit is one of the highlights of the exhibition, bringing together craft brewing experts and representatives from leading companies in China and around the world.
Speakers share the latest technologies, market trends, and industry insights from across the global brewing sector, while providing valuable opportunities to connect and engage directly with industry leaders and professionals.
For brands, this is a powerful opportunity to showcase expertise and build industry influence.

CBCE 2026 On-site

CBCE 2026 On-site

CBCE 2026 On-site
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In addition, CBCE forums provide brands with a direct platform to present their products, technologies, and brand concepts to professional visitors and media.
Gain on-site exposure, connect with exhibitors, visitors, and speakers from around the world, and expand your business network and partnership opportunities.

CBCE 2026 On-site

CBCE 2026 On-site

CBCE 2026 On-site
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ONLINE PROMOTION
With more than a decade of experience in the industry, CBCE has built a database of 100,000+ industry contacts, reaching 65,000+ highly targeted followers through direct and in-depth communications and generating 4 million+ impressions.
Promote your company, products, and latest developments through CBCE's official media channels, helping your target customers discover your brand quickly and effectively.
Online promotion opportunities include:
- Official Website Homepage & WeChat Promotion
- Official EDM / E-newsletter
- CBCE Mini Program
Official Website Homepage & WeChat Promotion
Based on your company's profile and product information, CBCE can arrange a feature as a top or secondary post on the official WeChat account.
Content can also be distributed across CBCE's domestic social media ecosystem, including Xiaohongshu, Douyin, and CBCE Mini Program news.



Official EDM / E-newsletter
During the exhibition period, CBCE will regularly publish digital newsletters featuring exhibitors, new products, and the latest technologies.
These newsletters provide targeted access to 100,000+ professional visitors, while content is also distributed across CBCE's international social media platforms, including LinkedIn, Facebook, X, Instagram, and YouTube.
This integrated approach further strengthens exhibitor visibility and amplifies the impact of your promotional campaign.



CBCE Mini Program
The CBCE Mini Program is the official digital portal used by exhibition visitors throughout their CBCE experience.
The homepage Banner is one of the most prominent premium advertising positions, generating high-frequency exposure across key visitor touchpoints—including registration, ticket purchasing, exhibitor searches, and event browsing.
Your brand can be integrated throughout the visitor journey, from pre-show promotion to on-site engagement and post-show follow-up, creating sustained brand visibility and impact.
CBCE Mini Program


CBCE Mini Program
OMNICHANNEL BRAND AMPLIFICATION
Omnichannel Brand Amplification is an integrated marketing platform developed by NürnbergMesse for its exhibitor community.
By connecting online and offline channels, mobile platforms, social media, third-party platforms, and strategic service partners, the program provides exhibitors with consistent and integrated brand packaging, enhancement, and promotional services.
It helps exhibitors showcase their brand strengths and value on the global stage, reach target markets and customers, expand into new markets, and strengthen overall brand influence.
FULL-SERVICE BRAND VIDEO PRODUCTION
CBCE's Full-Service Brand Video Production provides an end-to-end solution covering creative planning, professional filming, detailed editing, and multi-channel distribution.
We capture the unique spirit of craft brewing through compelling visuals and tell your brand story in a way that resonates with your audience.
Your brand can gain exposure both on-site at the exhibition and across online platforms. Leveraging CBCE's official traffic and media resources, we help deliver your content to highly relevant audiences and extend its impact beyond the show.
Let the world discover craft brewing. Let your story keep brewing across the industry.


PRESS RELEASE DISTRIBUTION
Through global media distribution channels, your company's news and information can be delivered in 40+ languages to more than 24,000 media outlets across 170+ countries and regions, overcoming language and geographical barriers.
The network covers new media, newspapers, magazines, online media, databases, news agencies, radio and television, across more than 20 sectors, including:
Food & Beverage · Consumer & Lifestyle · Travel & Hospitality · General News · Finance · Technology · Manufacturing · Entertainment & Leisure

Partner with CBCE 2027 — Make Your Brand Go Beyond the Booth!
TAKE ACTION NOW & SECURE PREMIUM EXPOSURE
Scan the QR code to contact the CBCE team for more information.
Get your personalized sponsorship proposal and previous partnership case studies.
Limited availability — Reserve your premium opportunities today!

CBCE 2027 EXHIBITOR REGISTRATION IS NOW OPEN
Secure your place at the industry's leading platform for craft brewing!
April 26–28, 2027
Shanghai New International Expo Centre (SNIEC)
CBCE 2027 looks forward to seeing you in Shanghai!
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