CBCE 2027 Lineup Continues to Grow | Leading Brands and Supply Chain Giants Secure Their Spots as Booth Reservations Heat Up

The annual must-attend trade event for the craft beer, low-alcohol beverage and specialty drinks sectors is taking shape at CBCE 2027. More than 260 exhibitors and industry partners from China and abroad have already confirmed their participation.

The W2 Brand Zone continues to attract strong interest, with specialty beverage brands and importers competing for prime booth locations. Meanwhile, leading raw material and equipment suppliers are securing their places in W1. Premium booth locations are becoming increasingly limited, making now the time to secure your spot.

On the upstream side, the raw materials sector brings together leading global hop suppliers such as Yakima, Steiner and BarthHaas, alongside major malt producers including Weyermann®, Castle Malting and Supermalt, as well as leading yeast suppliers Angel Yeast and Lallemand. Fruit juice and other ingredient suppliers further complete the raw material ecosystem.

The equipment sector features key industry players including Lehui International, Anton Paar, Talos, Micro Matic, KONSEI Refrigeration and FOSS, covering the entire brewing value chain, from brewing and mashing to filling and packaging, refrigeration, testing and quality control, and draft beer dispensing solutions.

The brand lineup is becoming increasingly diverse. More than 150 domestic craft breweries, along with over 30 international brands and beverage importers and distributors, will gather at CBCE 2027. Well-known names such as Beijing Machine, NBeer, 18 Craft Brewery, Dajiu, Dao Brewing, Jing-A, Appenzeller and Magic Book will all be represented.

The exhibition will also feature innovative beverage brands and food-pairing service providers, including Xiaojiu Cider, Huan Zhi Ji Draft Cocktails and Huang Fei Hong.

Many long-standing exhibitors have chosen to return, continuing to leverage CBCE as a platform to connect with distributors nationwide, chain restaurants and bars, emerging retail channels and international buyers. At the same time, a new wave of emerging brands will make their debut, using the exhibition to launch new products and explore new distribution opportunities.

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While exhibitor recruitment continues, our global buyer invitation campaign is now in full swing.

CBCE 2027's targeted buyer invitation program will cover brewery procurement managers, sourcing teams from chain bars and restaurants, regional distributors, online and new-retail buyers, importers and international professional buyer delegations from Japan, South Korea and Southeast Asia.

We are committed to creating efficient business-matching opportunities and meaningful connections for our exhibitors.

CBCE is more than a showcase for products and brands. It is also a platform for industry dialogue, product launches and business networking.

A comprehensive program of concurrent events is currently in preparation, including:

▪ International Beer Brewing Summit | Focusing on brewing process optimization, quality control, production cost reduction and new product development.

▪ CBCE Business Forum | Exploring cross-border regulatory compliance, overseas channel development and pathways to international brand expansion.

▪ Industry Competitions and Beer Tastings, New Product Launches, and more.

rime opportunities won't wait. Secure your place and stay ahead of the competition.

CBCE 2027 looks forward to welcoming more brands and industry partners as we build new business connections and unlock opportunities for the year ahead.