Ingredients are evolving. Equipment is becoming more efficient. The craft beer supply chain is entering a new cycle of upgrading and transformation.

From specialty malts, hops and yeast to smart brewing, filling and packaging, and digitalized production, breweries are seeing growing demand for better ingredients, more efficient equipment and more flexible solutions.

These industry priorities are exactly where the CBCE Ingredients & Brewing Equipment Zone delivers value.

The first batch of Ingredients & Equipment exhibitors has now been officially announced. See which leading brands have already secured their places

CBCE brings together purchasing decision-makers from across the entire industry, including large and medium-sized breweries, craft beer producers, restaurant chains, emerging beverage operators, cross-sector new retail brands and international sourcing professionals.

With a deep focus on the beer brewing industry, CBCE helps exhibitors connect with highly targeted buyers and capture high-value business opportunities.

Ingredients and equipment suppliers can connect directly with end brands and purchasing decision-makers, bypassing unnecessary intermediaries and creating direct manufacturer-to-buyer connections. From bulk procurement and customized solutions to long-term supply partnerships, CBCE helps suppliers identify high-value opportunities, expand distribution channels and accelerate order conversion.

CBCE is more than an exhibition. During the show, a series of brewing summits, professional forums, tasting sessions and business matchmaking events will bring together industry experts, leading founders, technology specialists, investors and channel leaders.

They will explore key topics including consumer trends, smart brewing, ingredient innovation, brand expansion, investment trends and emerging market opportunities.

Exhibitors will have the opportunity to engage directly with industry leaders, gain insights into policy developments, market dynamics and investment trends, and identify emerging opportunities ahead of the market.

ide the momentum of craft beer and deepen your presence across the industry.

We look forward to working alongside high-quality partners across the entire value chain. Through CBCE, let’s connect resources, drive innovation, expand markets and jointly accelerate the Chinese craft beer industry toward a new stage of high-quality growth.