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CBCE Exhibitor Preview | Craft Beer Food Pairing Zone Opens with a Bang — Leading Brands Join Early!
The craft beer industry has long moved beyond the era of simply “selling beer.” Craft beer dining and deeper beer-and-food integration are becoming key growth opportunities for the industry. Since 2026, leading craft beer brands, premium hotels and restaurant chains have increasingly entered the beer-and-food crossover space, unlocking significant commercial value:
✅ Local Cuisine × Craft Beer — Unlocking Growth Through Local Flavor:
UBrew has launched a Handan Braised Cuisine & Beer Carnival, pairing authentic local slow-cooked dishes with specialty craft beer to create a unique city food-and-beer pairing. A single event attracted more than 500,000 visits. Tsingtao Brewery has also launched a Pizza Carnival, pairing a range of craft beers with handmade baked foods and creating all-day beer-and-food consumption occasions.
✅ Hotels × Craft Beer — Creating New Connections in Premium Settings：
Four Points by Sheraton partnered with Eight Pints, while The Westin collaborated with Jing-A Brewing to launch exclusive co-branded beers and customized beer-and-food packages. These collaborations are reshaping social dining experiences in premium hotels while increasing guest engagement and average spending.
✅ Restaurant Chains × Craft Beer — Tapping into a Trillion-Yuan Market：
Haidilao has introduced unlimited beer promotions and expanded into new craft beer late-night dining concepts. FULUHOME, a brand under Mixue Group, has developed a “fresh beer + signature snacks” model, offering 14 specially designed beer-pairing dishes. Its average customer spending increased by 40% year-on-year, with daily footfall reaching as high as 800 visits per store.
As consumer preferences continue to evolve, a significant market gap is emerging for craft beer food-pairing products. Craft beer bars, themed restaurants and chain beer restaurants are all upgrading their food offerings, while the supply of food specifically designed to pair with craft beer has yet to keep pace with growing demand.
For food suppliers and restaurant brands, this represents an unprecedented opportunity for incremental growth.
Leading Brands Join Early
Craft Beer Food Pairing Zone Officially Opens
The CBCE 2027 Craft Beer Food Pairing Zone focuses on the growing demand for food specifically designed for craft beer consumption occasions. A number of high-quality brands have already secured their places:
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As a leading exhibition for the craft beer industry, CBCE has created a dedicated beer-and-food business matchmaking platform, connecting the entire chain from food supply chain → craft beer brands → offline retail and hospitality channels. The platform provides food-pairing brands with efficient business matchmaking, brand exposure and industry resources.
（CBCE 2026 Exhibition）
Four Core Advantages
Helping Brands Break Through Faster
The CBCE 2027 Craft Beer Food Pairing Zone focuses specifically on the integration of craft beer and dining. It connects food-pairing and restaurant brands with highly targeted, high-intent and high-conversion industry resources.
Four key advantages help brands accelerate their growth:
✅ Dedicated Craft Beer Food Pairing Zone — Recruiting food, catering and food-pairing brands!
✅ 60%+ professional visitors work in hotels, bars, restaurants and related sectors.
✅ Technical Summits + Business Forums — Discover the latest trends and opportunities in the craft beer industry.
✅ 100,000+ industry database resources accumulated through CBCE’s extensive industry network.
（CBCE 2026 Post-Show Data）
Secure Your Prime Position
Enter the New Blue Ocean of Beer-and-Food Integration
The competition is shifting from individual beverage products to complete beer-and-food consumption occasions. The integration of craft beer and dining has become an irreversible industry trend and one of the biggest growth opportunities for both the craft beer and foodservice industries in the coming years.
For food-pairing suppliers and restaurant brands, joining the CBCE 2027 Craft Beer Food Pairing Zone is more than an opportunity for exhibition exposure. It is a strategic opportunity to tap into the vast craft beer market, expand nationwide offline channels and gain a first-mover advantage in this emerging segment.
Eligible Product Categories
Craft beer snacks and food-pairing products, braised and cooked foods, meat products, trending leisure snacks, ready-to-cook meals, specialty dining sets, condiments and other related brands and supply chain companies.
2027 — Secure your place in the CBCE Craft Beer Food Pairing Zone.
Ride the trend and shape the future of beer-and-food integration together!
April 26–28, 2027
Shanghai New International Expo Centre (SNIEC)
CBCE 2027 — We look forward to seeing you in Shanghai!
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