CBCE Exhibitor Preview | First Batch of Innovative Alcoholic Beverage Brands Join CBCE 2027 — What Market Signals Are They Sending?

FARMentation

FARMentation is a rural brewing practice created by a group of brewers. Reflecting on the relationship between people, land and food, we advocate the philosophy of “free growth and brewing with everything nature provides,” using brewing as a way to empower rural communities and create beautiful countryside.

“Everything Can Be Brewed” — a brewers’ rural practice and a farm-to-bottle brewing program featuring locally sourced Chinese fruits.

“Revival Project” — innovative interpretations of traditional grape varieties and historic wine-producing regions in China.

“Terroir in Every Sip” — exploring the unique terroir of high-altitude vineyards in Shangri-La, Yunnan.

Shangyun Food

We visit coffee shops across different regions to understand local cultures and taste preferences, focusing our R&D on fruit, floral and botanical flavors, sugar-free flavored water and tea notes. By capturing the dietary characteristics and preferences of different regions, we develop high-quality ingredients that are stable and adaptable to a wide range of coffee shops and beverage outlets.

At the same time, with authenticity, low sugar and innovation as our starting points, we are redefining how flavored syrups can express flavor.

Xiaojiu Cider

Sascha from Germany’s cider-producing heartland of Hesse and Peng, united by their passion for traditional brewing culture, brought a century-old family brewing heritage to Beijing and co-founded Xiaojiu Cider. They value the authentic character of handcrafted fruit beverages, carefully selecting quality ingredients while honoring nature and the dedication of fruit growers.

During their travels across Europe, they experienced the diverse revival of cider culture firsthand — from Germany’s Apfelwein and the UK’s Cider, to France’s Cidré, Spain’s Sidra, and China’s own cider traditions. They invite you to discover and savor this diverse world of cider together.

Huan Zhi Ji — Draft Cocktails

Founded in Liuzhou, China, in 2024, Huan Zhi Ji is one of China’s earliest draft cocktail brands.

The brand extracts flavors from botanicals, spices and ingredients sourced from around the world, incorporating the diversity of botanical flavors into cocktails to create unique flavor experiences. It has also developed a standardized product system for draft cocktails.

SENSEVOL

SENSEVOL is short for Sensory Evolution, and can also be understood as “SENSE + VOL.” We remain passionate about sensing, exploring and redefining the possibilities of beer.

The Chinese name, “玄水屋” (Xuan Shui Wu), can literally be interpreted as “a place of magical water.” Brewing itself is something of a mystery, making beer a fascinating and almost magical beverage. In classical Chinese, “玄水” can also refer to “the water of the north.” As a brewing brand based in Xi’an, a city in northwest China, we brew our beer with “water from the north.”

In other words, Xuan Shui Wu is a place in the north dedicated to exploring the mysteries and possibilities of beer.

Lunan Brewing

Shanghai Aogu Liquor Co., Ltd.