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CBCE 2027 Expands Again | EarlyBird Booths Available Now! Save 5% + Priority Booth Selection – Seize Your Craft Beer Opportunity!
April 26–28, 2027 | Shanghai New International Expo Centre
CBCE 2027 Early-Bird Booth Reservation – Limited Time Only!
As of May, the re‑booking rate has reached nearly 50%
—1 in 2 exhibitors chooses to return.
The craft beer track has evolved from a niche passion to a mainstream presence on consumers' tables. 2027 is a critical window for positioning in the craft beer market.
CBCE – Asia's Craft Beer Conference & Exhibition covers the entire value chain from raw materials and equipment to brands, foodservice, cultural creativity, and end‑consumer channels. It is the benchmark event in the Asia‑Pacific region for business negotiation, new product launches, technical exchange, and trend interpretation.
As we embark on CBCE 2027, we will further integrate global premium resources, introduce cutting‑edge international technologies, and work with the entire industry to usher in a new landscape for the craft beer sector.
CBCE 2027 Highlights
1
Exhibition Area Upgraded
New "Craft Beer Kitchen System" zone (live food‑and‑beer pairing demonstrations)
New Whisky/Gin spirits zone
New dedicated track for low‑alcohol trendy beverages
2
Cross‑Border Sourcing Enhanced
Stronger global buyer invitations and larger purchasing delegations
3
Global Hub Development
Partnering with internationally renowned universities, research institutes, and industry leaders to form a Technical Expert Committee, driving deep industry‑academia‑research integration.
Why Exhibit? Four Core Advantages
1
Precision Traffic
A database of 100,000+ industry buyers for efficient supply‑demand matching
2
Cross‑Border Business Opportunities
Delegations from foodservice, retail, and investment sectors open new channels
3
First‑Mover Trends
10+ on‑site forums to capture innovation high ground
4
Media Matrix
3.84 million+ impressions across all channels, with live streaming by industry KOLs
Early‑Bird Benefits – Limited Time Offer
Sign your contract before October 31, 2026 to enjoy:
✅ 5% off booth fee (95% of the regular price)
✅ Priority booth selection (best locations on a first‑come, first‑served basis)
✅ Early‑bird exclusive exposure (priority promotion on website homepage, official WeChat, and other media channels)
CBCE 2026 Review
CBCE 2026 expanded to 20,000 sqm of exhibition space, featuring 352 exhibitors – a 19% increase year‑on‑year. Over the three‑day event, we welcomed 20,224 professional visitors from 49 countries and regions, with strong representation from Germany, the USA, Belgium, South Korea, Vietnam, Japan, Thailand, Russia, Italy, and Singapore. This international participation reflects the broad global influence of the alcoholic beverage industry and underscores the show's attractiveness in international markets. For companies, it offers opportunities to connect with global markets while also demonstrating the diversity of industry needs across different countries and regions.。
Early‑bird slots are only available until October 31, 2026.
Reserve now and start your new future!
CBCE 2027 – Asia's "Innovation Engine" for craft beer, and a "Cross‑Border Hub" for the global craft beer ecosystem.
April 26–28, 2027
Shanghai New International Expo Centre
CBCE 2027 – We look forward to seeing you there!